COLUXE: The New Lab-Grown Diamond Brand by Priyanka Gill

Priyanka Gill, a serial entrepreneur and Venture Partner at Kalaari Capital, along with her role as Co-Founder of the Good Glamm Group, has introduced COLUXE, a brand specialising in lab-grown diamonds (LGD). The new brand has successfully secured funding during its angel investment round, though the specific amount remains undisclosed.

COLUMN’s product offerings include modern designs with an emphasis on classic jewellery pieces such as solitaire rings, pendants, earrings, tennis bracelets, and necklaces. There are also themed collections inspired by zodiac signs, gifting occasions, manifestation, and exclusive COLUXE signature items.

The company highlights its primary distinguishing feature as a technology-driven approach to personalisation and innovation in custom jewellery settings, enabled by artificial intelligence. COLUXE claims to provide seamless integration across its flagship boutiques and online platforms.

The startup is set for a digital launch in the middle of 2025, with plans to expand into brick-and-mortar retail spaces, aiming to penetrate India’s lucrative $50 billion fine jewellery industry.

In the competitive landscape of lab-grown diamonds, COLUXE will go up against several established companies, such as Fiona Diamonds, Limelight Lab Grown Diamonds, and Jewelbox. Additionally, GIVA, which has the backing of Aditya Birla, also features a collection of lab-grown diamond jewellery.