StartupSuperb

Category: Artificial Intelligence

  • LG Unveils Next-Gen OLED and QNED AI TVs in India, Priced from Rs 74,990

    LG Unveils Next-Gen OLED and QNED AI TVs in India, Priced from Rs 74,990


    LG Unveils 2025 Television Lineup in India

    LG has introduced its 2025 television lineup in India, featuring advanced OLED evo and QNED evo models that incorporate cutting-edge AI technology. These new televisions are set to be available in various screen sizes, reaching as large as 100 inches, with starting prices from ₹74,990.

    Personalisation Through AI

    The core of LG’s 2025 series is the enhanced Alpha AI Processor Gen2, crafted to offer personalised content experiences through improved user recognition and contextual search. A revamped AI Magic Remote now includes a specific button for voice commands, while innovations like AI Voice ID and AI Welcome automatically recognise users and switch profiles. AI Concierge tracks individual viewing habits to suggest tailored content, and the latest LLM-powered AI Search interprets conversational queries with a heightened understanding.

    For setup assistance and troubleshooting, the AI Chatbot provides on-screen help, while tools such as AI Picture Wizard and AI Sound Wizard aid users in adjusting their settings according to personal preferences.

    Upgraded Visuals and Sound

    The OLED evo lineup features LG’s Brightness Booster Ultimate, enhancing luminance and clarity across different lighting environments. When paired with the Alpha 11 processor, these televisions deliver exceptional upscaling, pixel-level enhancements, and support for Dolby Vision and Dolby Atmos.

    A new Filmmaker Mode equipped with Ambient Light Compensation modifies visuals to suit the room’s lighting, striving to maintain the artistic vision of content creators.

    Regarding audio, AI Sound Pro provides a virtual 11.1.2 surround sound experience while enhancing vocal clarity by distinguishing voices from background noise, proving especially beneficial in action-packed or dialogue-centric scenes.

    For gaming enthusiasts, the OLED evo line now offers support for up to 4K 165Hz refresh rates and is certified compatible with both NVIDIA G-SYNC and AMD FreeSync Premium, featuring built-in genre-based Game Optimiser modes.

    QNED evo: Mini LED Meets AI

    For those who favour LCD displays, the QNED evo series combines Mini-LED backlighting and Dynamic QNED Colour, LG’s alternative to standard quantum dot technology. These models promise vivid colour accuracy, richer contrast, and detailed zone-based picture refinement through AI analysis.

    AI Sound Pro is also a focal point here, featuring virtual 9.1.2 channel surround sound output and the capability for bespoke sound profile adjustments.

    Pricing and Availability

    The new models will be available for purchase from July 2025 through LG’s retail network and online platforms. Key models include:

    • OLED evo G5 Ultra-Large (97”) – ₹24,99,990
    • OLED evo C5 (42” to 83”) – Starting at ₹1,49,990
    • QNED evo 86A Ultra-Large (100”) – ₹11,99,990
    • QNED 8BA (43” to 75”) – Starting at ₹74,990
  • Google Enlists Indian-Origin Windsurf CEO Varun Mohan to Propel Gemini’s AI Coding Initiatives

    Google Enlists Indian-Origin Windsurf CEO Varun Mohan to Propel Gemini’s AI Coding Initiatives


    Google Enhances AI Capabilities with Varun Mohan from Windsurf

    Google is strengthening its AI capabilities by bringing aboard Varun Mohan, an entrepreneur of Indian origin, who serves as the co-founder and CEO of the AI coding startup Windsurf. This strategic move aims to enhance coding automation through the Gemini platform.

    Strategic Move Announced by Demis Hassabis

    Demis Hassabis, the Co-Founder and CEO of Google DeepMind, announced this development on Saturday via X, confirming that Mohan along with several engineers from Windsurf will be joining Google.

    “Thrilled to welcome @windsurf_ai founders Varun Mohan and Douglas Chen and some of the brilliant Windsurf eng team to @GoogleDeepMind,” Hassabis stated. “Excited to be working with them to turbocharge our Gemini efforts on coding agents, tool use, and much more. Great to have you on board!”

    Licensing Agreement Enhances Collaboration

    This collaboration is part of a $2.4 billion licensing and compensation agreement that grants Google a non-exclusive license to Windsurf’s intellectual property. It’s important to note that this is not an acquisition, and there is no equity stake involved. Windsurf will maintain its independence and the right to license its technologies to other parties.

    Pioneering Approach to AI-Assisted Development

    Windsurf is renowned for its inventive approach to AI-assisted software development, known as “vibe coding.” This user-friendly method has drawn considerable attention in the highly competitive AI coding sector. The company’s tools are designed to transform code generation into a collaborative experience, akin to working with a creative partner instead of simply receiving predictive completions.

    Emerging Field of Agentic Coding

    Douglas Chen, co-founder of Windsurf, along with other vital team members, will also transition to Google DeepMind. Their contributions are anticipated in the promising area of “agentic coding,” which seeks to develop AI models that function more like intelligent co-developers.

    Implications for the AI Landscape

    This development poses a challenge to OpenAI, which was reportedly engaged in exclusive acquisition discussions with Windsurf earlier this year, valuing the startup at nearly $3 billion. OpenAI has indicated that this exclusivity period has since ended.

    Google’s latest recruitment intensifies the already fierce competition among major AI players striving to lead in developer tools. Microsoft, supporting OpenAI, has integrated AI technology extensively into its software, with CEO Satya Nadella indicating that nearly 30 per cent of Microsoft’s code is now AI-generated. Meanwhile, Meta has recently appointed Alexandr Wang, founder of Scale AI, to spearhead its AI strategy as part of a substantial $14.3 billion initiative.

    Future Plans for Windsurf

    Jeff Wang, the interim CEO of Windsurf, explained that the startup will continue to develop its enterprise product while its core team makes the transition to Google. “We’re excited about what lies ahead and proud that our team will help shape the next wave of AI-assisted development,” he articulated on X.

  • “Anupam Mittal Critiques Tech Elites Overzealous AI Training Efforts in India”

    “Anupam Mittal Critiques Tech Elites Overzealous AI Training Efforts in India”



    India’s Tech-First Narrative: A Call for Balance


    India’s Tech-First Narrative: A Call for Balance

    India’s tech-first narrative has come under scrutiny, particularly after Anupam Mittal, the founder of Shaadi.com and a judge on Shark Tank India, shared an image of an elderly woman delivering goods. He emphasized the importance of reassessing the country’s relentless push towards AI and advanced technologies without considering the realities on the ground.

    Mittal noted, “Saw this woman the other day, and thought maybe she should learn Python,” and added, “Perhaps she can fine-tune an LLM too, while delivering your groceries.” This statement was not merely a jest; it served as a critical examination of India’s narrow focus on technology policy.

    The Reality of Employment in India

    “Every time I say India needs jobs along with deep-tech, someone sends me a whitepaper on AI skilling. Essentially repeating what is done in the West without grasping our unique circumstances,” he explained.

    Mittal recognized the sweeping changes AI and automation bring to global job markets. Companies like Microsoft, Meta, and Google anticipate that 40–50% of jobs will soon be AI-driven. “Yes, true!” he stated. “But those economies feature lower population densities, higher formal employment, and substantial reskilling programmes.”

    The Need for Institutional Support

    Reflecting on his experiences in the U.S., Mittal highlighted the effectiveness of systematic upskilling. “When I worked in the US, every new technology or software required us to be trained rapidly—not just individuals but the entire organization. That exemplifies what a robust skilling infrastructure should look like.”

    India’s Current Situation

    In stark contrast, he indicated that India is not adequately prepared. “Most people are self-employed. India is not there yet.” In this context, he praised the gig economy as a vital support system, stating, “It has provided jobs for millions. In a nation that hosts roughly 20% of the world’s population, that’s a significant achievement!”

    Challenges of a Deep-Tech Focus

    Mittal cautioned against viewing deep-tech as a panacea for all issues, warning, “When we start to promote deep-tech as the sole remedy, we risk jeopardising the livelihoods of over a billion people.”

    He recognized India’s dual reality, asserting, “Yes, we have highly skilled and exceptionally talented individuals poised to create the next generation of big tech from India—but we also have a substantial population lacking essential skills that must be considered.”

    A Call for Balanced Development

    “India needs to tackle both these challenges at the same time, doesn’t it?” he concluded. “What are your thoughts?”


  • HP Omnibook 3 Review: Affordable Innovation with Intelligent Features

    HP Omnibook 3 Review: Affordable Innovation with Intelligent Features



    OmniBook 3: Affordable AI-Powered Laptop for Everyday Use

    OmniBook 3: Affordable AI-Powered Laptop for Everyday Use

    OmniBook 3 is quickly establishing itself as a budget-friendly AI-powered laptop option. HP is introducing this device, a 15.6-inch model, priced at a reasonable ₹69,999, boasting “next-gen AI performance.” Recent usage of the OmniBook 3 reveals its strong features and modern AI capabilities, signifying that it targets a specific type of user.

    Design and Build: Simple, Silver, and Sustainable

    The OmniBook 3 showcases a clean and professional appearance right from the start. Its Glacier Silver finish is understated yet stylish enough to appeal to both students and professionals. While it might feel a bit weighty at 1.7kg, the overall balance makes it manageable to carry.

    HP’s focus on sustainability is commendable; the chassis incorporates ocean-bound plastics and the keyboard components utilise recycled materials. Though it may not alter the tactile feel, it is encouraging to see a brand prioritising such choices at this price point.

    The 15.6-inch display performs adequately. It features a Full HD anti-glare panel, and although the 250 nits brightness and 62.5% sRGB coverage might not attract content creators, it is sufficient for web surfing, video streaming, and document editing. The bezels could be thinner, but this is not a significant drawback.

    Keyboard and Trackpad: Functional Yet Lacking Finesse

    The experience with the keyboard was somewhat mixed. The full-size layout includes a numpad, a feature many will appreciate, but the typing sensation was occasionally frustrating. Key spacing felt off, resulting in more typos than expected, and the overall typing precision fell short of what is typically anticipated in this price bracket. For those who type frequently, this could be an annoyance.

    As for the trackpad, noticeable compromises were evident. Its feedback lacked the expected clickiness and felt somewhat mushy. While it serves well for basic navigation and productivity, those engaged in prolonged typing spells may resort to using an external keyboard and mouse.

    A positive design element is the dedicated mic mute switch on the keyboard and the privacy shutter on the webcam. While these features are becoming standard, they significantly enhance the user experience.

    Performance: AI-Enhanced, Entry-Level Fast

    The OmniBook 3 is powered by AMD’s new Ryzen AI 5 340 processor, featuring 6 cores and 12 threads with an NPU capable of 50 TOPS. Combined with 16GB of DDR5 RAM and a 512GB PCIe Gen4 SSD, the performance is more than enough for tasks such as web browsing, video calls, Microsoft Office, and light creative work.

    The standout aspect is the AI features. Whether it’s background blurring in video calls, voice summarisation, or enhanced productivity via the HP AI Companion app, it offers a clear sense that this isn’t merely an entry-level laptop.

    However, it is not suited for gaming or intensive editing, as the integrated Radeon 840M graphics handle HD video and light graphics tasks well but nothing beyond that.

    Thermal Performance: Generally Well-Managed

    The thermal management of the OmniBook 3 is generally efficient. During ordinary tasks, such as editing documents or streaming, the device remains relatively cool and quiet. However, when pushed with numerous heavy tabs and background AI applications running, it does get warm, particularly around the palm rest and underside.

    While the warmth is noticeable, it never escalates to a concerning level. Users working on their lap or during extended sessions will feel some heat. The fans do engage occasionally but remain mostly quiet and non-intrusive. Additionally, there is no significant performance throttling, which is a reassuring aspect.

    Connectivity and Battery: Meets User Expectations

    HP hasn’t skimped on connectivity options. Users will find a USB-C port (with Power Delivery and DisplayPort), two USB-A ports, HDMI 1.4b, and a headphone/mic combination. This well-rounded selection caters well to both students and home office users.

    Featuring Wi-Fi 6 and Bluetooth 5.4 ensures modern connectivity, and the 41Wh battery provides just over 7 hours of usage on a regular workday. Fast charging is effective, reaching about 50% in 45 minutes—an advantage on multiple occasions.

    Verdict: For the Practical, Not the Picky

    The HP OmniBook 3 is not designed for power users, and that is acceptable. It caters to individuals seeking a contemporary, dependable laptop equipped with AI features and satisfactory everyday performance. For those upgrading from older devices or purchasing their first Windows laptop, this represents an attractive choice.

    Nonetheless, compromises exist: the typing and trackpad experience could certainly improve, and the display doesn’t stand out. However, if AI tools, sustainability, and a reputable brand under ₹70,000 are priorities, the OmniBook 3 presents genuine value.


  • Nikhil Kamath Champions Masala Films and Live Events Amidst India’s Cinema Challenges

    Nikhil Kamath Champions Masala Films and Live Events Amidst India’s Cinema Challenges

    “`html

    Understanding the Shift in Indian Cinema and Live Events

    In a rapidly changing world driven by AI and analytics, entrepreneur Nikhil Kamath paused to advocate for what is fundamentally human — the essence of taste, experience, and genuine emotion.

    Kamath expressed, on X (formerly Twitter), that he would choose a great local biryani joint over a Michelin-star restaurant almost every time. This sentiment was not merely a casual opinion on food; it served as a metaphor and an introduction to a broader, data-backed stance regarding what genuinely connects with the Indian populace — especially in a media environment increasingly influenced by technology and international patterns.

    In partnership with FinFloww, Kamath shared a visually driven research thread titled “How the so-called ‘brainrot’ movies are saving Bollywood.” It commenced with a striking contrast: cinema attendance in India plummeted to 200 million during the pandemic, and even in 2024, it had still not recovered to the 945 million peak of 2018. However, the concert economy in India has been thriving.

    Kamath noted that quality is subjective, and wisdom lies in understanding what might succeed. He reiterated his preference for a local biryani over a high-end restaurant. Additionally, he suggested that creating something in the realm of live events might be a contrarian opportunity worth pursuing.

    Nikhil Kamath

    So, what’s driving this change? According to Kamath’s findings, people are increasingly drawn towards experiences and participatory activities rather than passive consumption. A simple theatre outing is no longer adequate unless it provides something visceral, engaging, or emotionally fulfilling.

    What Captivates the Audience?

    What captures the hearts (and wallets) of moviegoers? It’s not the sleek, internationally-inspired dramas but the masala films that unapologetically feature dance, drama, and familiar themes. The top-grossing Hindi films of the year, such as Stree 2, Bhool Bhulaiyaa 3, and Munjya, are middle-budget projects that embrace emotion and uniqueness. Kamath highlighted that eight out of the ten highest-grossing films of 2024 were rooted in that “unapologetic masala,” suggesting Indian viewers still seek the “paisa vasool” experience, merging escapism with cultural resonance.

    Global Influence and Bollywood’s Identity Crisis

    In an unexpected turn, Kamath’s thread drew parallels between the paths of Indian cinema and Japanese anime. He remarked that two decades ago, many outside Japan deemed anime juvenile. Today, its distinctive storytelling and heightened emotion have achieved global acclaim, influencing Western hits like Stranger Things significantly.

    His perspective suggests that Bollywood lost its essence while trying to imitate Western minimalism, neglecting its innate strengths in exaggeration and melodrama. Kamath proposed that instead of toning down, it is essential to amplify these aspects — not only for filmmakers but also for entrepreneurs in the live entertainment and media sectors. He urged a focus on marketing Bollywood’s masala, melodrama, and eccentricity as valuable products in the global market.

    The Role of Live Events in a Changing Landscape

    For Kamath, the entertainment industry, particularly live events, represents a crucial counterbalance to the anonymising trends ushered in by AI. He conveyed that establishing something in the live event space may be a wise contrarian decision in a world increasingly dominated by algorithms. Where screens seem to rule and attention spans wane, the shared experiences of collective emotions, laughter, and dramatic storytelling could serve as the most human — and lucrative — countermeasure.

    His critique extends beyond cinema; it reflects a broader understanding of consumption in India: quality is not solely about refinement. A hearty biryani can overshadow imported truffle oil if it connects on a deeper level. Similarly, a vibrant, chaotic masala film may resonate more with an Indian family than a subtle European art-house piece.

    Kamath’s insights prompted considerable agreement online. One user remarked that audiences are not rejecting cinema but mediocre filmmaking instead. Another added that live events offer experiences that screens cannot replicate — raw, collective energy. Many individuals echoed Kamath’s longing for immersive, community-oriented, and unapologetically local experiences.



    “`

  • The 0 Million Salary Showdown: Unpacking Silicon Valley’s AI Talent Battle

    The $200 Million Salary Showdown: Unpacking Silicon Valley’s AI Talent Battle

    “`html

    Artificial Intelligence Talent Acquisition Soars

    The quest for supremacy in artificial intelligence is sparking an unprecedented hiring spree within Silicon Valley. In a remarkable development that is capturing attention throughout the tech sector, Meta has purportedly extended offers exceeding $200 million in total compensation to Ruoming Pang, a former senior executive from Apple who was at the forefront of the company’s AI models team.

    This figure not only surpasses the yearly earnings of most Fortune 500 CEOs, but it also signifies the lengths to which Big Tech is prepared to go to attract the innovators responsible for the next generation of generative AI and artificial general intelligence (AGI).

    However, Pang is not the only target. Meta’s newly established Superintelligence Labs has been known to present offers in the nine-figure range, sometimes nearing $300 million, to recruit AI engineers and researchers from industry giants like Apple, Google DeepMind, OpenAI, and Anthropic.

    OpenAI’s CEO, Sam Altman, recently remarked that Meta was offering signing bonuses of $100 million to lure talent away from his organisation. While some individuals declined, others accepted the offers, leading many in the industry to refer to this time as an “AI draft season”.

    OpenAI Responds with Top-Level Recruitment from Tesla, xAI, and Meta

    In retaliation, OpenAI has undertaken high-profile recruitment efforts of its own. Recently, four senior engineers have joined its scaling team, which oversees OpenAI’s backend infrastructure and plays a vital role in the company’s ambitious Stargate project.

    Included in the new team members is David Lau, the former VP of software engineering at Tesla. He is joined by Uday Ruddarraju and Mike Dalton, both formerly of Elon Musk’s xAI, where they contributed to the development of Colossus, a supercomputer powered by over 200,000 GPUs. Prior to xAI, both also worked at Robinhood. Completing this impressive group is Angela Fan, a former researcher at Meta AI.

    In a discussion with Wired, Ruddarraju articulated OpenAI’s infrastructure aspirations as “where research meets reality” and described the Stargate programme as “a perfect match” for the challenges he enjoys. Lau mentioned that constructing safe, well-aligned AGI is “the most fulfilling mission” he could envision at this point in his career.

    An OpenAI representative stated that the new hires are part of a comprehensive effort to harmonise “world-class infrastructure, research, and product teams” aimed at propelling its mission forward.

    High Compensation, Talent Wars, and the Journey to AGI

    The fierce talent acquisition efforts and eye-popping salaries have elicited both admiration and apprehension. LinkedIn co-founder Reid Hoffman labelled these practices as “economically rational” for individuals who might pioneer trillion-dollar advancements, yet others are raising alarms.

    In an interview on the BG2 podcast, Michael Dell cautioned that the growing pay disparity between new hires and existing staff could lead to cultural frictions within organisations. Meta is said to have developed intricate vesting schedules and internal communication strategies to mitigate the consequences, yet tensions are reportedly escalating across tech workplaces.

    With top AI professionals now earning salaries akin to those of hedge fund managers and startup entrepreneurs, the pivotal question is shifting from whether a reckoning will occur to when it will take place. As companies like Meta and OpenAI continue to recruit from one another, the next significant advancement in AI might hinge not just on algorithms, but on who can afford to attract and retain the talent that creates them.

    “`

  • “India’s Vertical AI Startups Prepare for a Strategic Shift Towards Enterprise Solutions”

    “India’s Vertical AI Startups Prepare for a Strategic Shift Towards Enterprise Solutions”



    Vertical AI Startups: Revolutionising Enterprise Technology

    Vertical AI Startups: Revolutionising Enterprise Technology

    Vertical AI is emerging as a promising frontier for Indian startups, focussing on applying artificial intelligence to specific sectors, even as large corporations approach the adoption of these innovations with caution.

    Spotlight on Indian Vertical AI Founders

    The recently released VIBE50 report highlights 50 promising vertical AI startups founded by Indian entrepreneurs. These companies are addressing intricate, industry-specific challenges across twelve key sectors, including healthcare, manufacturing, financial services, and logistics. Specialised solutions provided by these startups are designed to integrate AI seamlessly into business processes.

    A Shift in Enterprise Tech Focus

    As enterprises worldwide evolve, there is a notable shift from broad, horizontal AI tools toward targeted systems that are expected to yield measurable results. The report emphasises that the next significant financial successes in AI will stem from companies dedicated to solving genuine workflow challenges in particular industries rather than from general-purpose platforms.

    The Challenge of Adoption

    However, converting the potential of vertical AI into widespread enterprise implementation poses significant hurdles, as noted by venture capitalists investing in these startups.

    Thiyagarajan Maruthavanan, co-founder of Upekkha, an AI accelerator for global Indian founders, remarked that even enterprises in the US are proceeding slowly with AI adoption. He indicated that deploying AI involving collaboration among multiple individuals remains a drawn-out process.

    The “Pilot-to-Production” Gap

    A significant challenge is what Maruthavanan refers to as the “pilot-to-production” gap. Despite strong enthusiasm for AI at the executive level, nearly 90% of enterprise AI initiatives falter before reaching full production.

    Moreover, enterprises are exhibiting a cautious wait-and-see approach as AI technology evolves swiftly. Many companies are opting to postpone decisions, hoping for new advancements in the next six months. They possess the budgets and excitement yet exercise restraint.

    Deep Engagement with Clients

    For AI startups, this cautious sentiment implies that they cannot merely sell software products and expect clients to utilise them effectively. Rather, they are compelled to engage deeply with their clients’ operations.

    Prasanna Krishnamoorthy, Managing Partner at Upekkha, noted that founders can no longer build technology and pass it off without further engagement.

    Transforming the SaaS Model

    This shift is fundamentally altering the traditional Software-as-a-Service model. In conventional SaaS, software providers would deliver tools, leaving customer adoption and impact to the discretion of the users. In the realm of AI, startups are now expected to ensure their technology translates into definitive business benefits.

    Investor Perspectives on Vertical AI

    These evolving dynamics are also affecting how investors approach funding opportunities in vertical AI startups.

    After the launch of ChatGPT, there was considerable uncertainty surrounding investment in SaaS and applications due to the ambiguity over the impact of AI on the business landscape. Shekhar Nair, co-founder and Managing Partner at Upekkha, explained that there is now increasing clarity regarding vertical and domain-focused AI applications, prompting cautious investor interest to return.

    The Importance of Differentiation

    Nair emphasised that while investors are beginning to re-engage, they are eager to understand how startups will maintain a competitive edge if others develop similar technologies. Differentiation and defensibility are essential considerations.

    Looking Ahead: The Future of Vertical AI

    Maruthavanan anticipates that the upcoming years will usher in transformative moments for vertical AI, where breakthroughs in various sectors will open up substantial new markets. He asserts that the pivotal moment for developer AI occurred in 2023, and he believes vertical AI is set for similar milestones within the next one to three years.

    India is in a prime position to seize this opportunity, thanks to its extensive pool of engineering talent, cost-effective research and development, and experience in cross-border go-to-market strategies. Upekkha has already made several pre-seed investments in vertical AI startups to assist them in navigating this developing landscape.

    Ultimately, while India’s vertical AI startups are on the brink of achieving global influence, the widespread adoption within enterprises remains contingent on closing the divide between technical capabilities and practical business outcomes—a challenge that both founders and investors are eager to address.


  • Game Changer: The Premier League and Adobe Team Up to Revolutionize Fan Engagement

    Game Changer: The Premier League and Adobe Team Up to Revolutionize Fan Engagement



    Adobe Transforms the Football Fan Experience with Premier League Partnership

    Adobe Transforms the Football Fan Experience with Premier League Partnership

    Adobe is revolutionizing the football fan experience through a new alliance with the Premier League. Supporters will have the ability to craft their own team badges and kits using Adobe Express, a simple-to-use content creation app powered by Adobe’s Firefly generative AI.

    These functionalities will be integrated directly into the new Fantasy Premier League platform and app for the 2025/26 season. Adobe’s AI will also assist fans in generating images and videos from straightforward prompts, shortening long videos into quick social clips, and even editing their own pictures by adding or removing elements, all aimed at enhancing the engagement and shareability of fan-generated content.

    Hyper-Personalised Digital Experience Across Web and App

    The partnership seeks to make the Premier League’s digital platforms more tailor-made than ever. By leveraging Adobe’s Experience Platform and a variety of data tools, the League will customize content and updates for individual fans according to their behaviour, location, and interests.

    This enhancement means supporters will receive instant push notifications about transfer news or matchday excitement conveyed through the app or website.

    Smarter Engagement, On and Off the Pitch

    With the assistance of Adobe’s Customer Journey Analytics, the League will acquire deeper insights into how fans engage with digital content, ranging from emails and app interactions to preferences in video content. This data will facilitate more accurate targeting, such as delivering highlight reels of a fan’s favourite player instead of generic match summaries.

    Future initiatives may include location-specific messaging for fans entering a stadium or performance-based emails for Fantasy Premier League managers, keeping them competitive throughout the season.

    Will Brass, Chief Commercial Officer at the Premier League, remarked that this invigorating partnership equips them with the resources to better understand and meet the digital needs and wants of their fans.

    Rachel Thornton, Chief Marketing Officer, Enterprise at Adobe, stated that by harnessing Adobe’s capabilities in the world’s most viewed football league, fans now have innovative AI-enhanced methods to engage and experience significant moments.


  • Sennheiser Celebrates 80 Years: Insights from Co-CEOs Daniel and Andreas on AI, the Indian Market, and the Future of Audio

    Sennheiser Celebrates 80 Years: Insights from Co-CEOs Daniel and Andreas on AI, the Indian Market, and the Future of Audio


    Sennheiser’s Commitment to Audio Innovation: Celebrating 80 Years

    Sennheiser, the renowned German audio brand, is commemorating its 80th anniversary with an enhanced emphasis on innovation, sustainability, and global growth. In a special interview with Startup Superb, co-CEOs Daniel and Andreas Sennheiser discussed the company’s journey, from leading the charge with the first wireless microphone in 1957 to integrating spatial audio and artificial intelligence in 2025.

    Audio Innovation Through the Decades

    Sennheiser’s advancements are highlighted by Daniel, who remarked that each decade introduced revolutionary technology that significantly enhanced the user experience. From the pioneering wireless microphones to shotgun mics that revolutionised film production, the company has persistently challenged the status quo. The brothers believe that their latest technology, Spectera, may be equally groundbreaking.

    Daniel acknowledged its significance as the first major advancement in wireless transmission since 1958, enabling increased versatility in stage setups and conferencing environments.

    AI and Smarter Audio Experiences

    Artificial intelligence is central to the firm’s current product innovations. Andreas mentioned that AI contributes to making products more intelligent, citing examples such as a ceiling microphone capable of differentiating between human voices and background sounds through speech recognition.

    Moreover, AI is streamlining the development process. Daniel explained that AI acts as a facilitator for smarter products and accelerates product iterations, enhancing both speed and creativity. He stated that while AI might manage 80-90% of tasks in various applications, the essential final touches from humans add a special essence to the product.

    A Family-Led Future

    As co-CEOs and co-owners, Daniel and Andreas each bring distinct approaches to leadership. Daniel explained that they share all responsibilities without rigid divisions. Their contrasting backgrounds allow them to approach challenges from various perspectives. He stressed the importance of listening to one another and merging viewpoints to achieve superior solutions.

    Andreas shared that it is a privilege to run the family business with his brother.

    Sustainability and Diversity Built In

    Before environmental, social, and governance (ESG) goals gained prominence, Sennheiser had been committed to sustainability through the longevity of its products. Andreas remarked that the company still produces items designed in the 1960s and 1970s, demonstrating a strong commitment to sustainability and efficient resource management.

    The company also values diversity, as highlighted by Andreas, who noted that over 50 nationalities are represented across the firm, with 33 based at their headquarters. He clarified that this was not pursued to fulfil any diversity quotas; it has always been a natural aspect of their operations.

    Betting Big on India

    India has emerged as one of Sennheiser’s most promising markets for growth. Daniel indicated that it has been a significant contributor to recent expansion. He remarked that while challenges exist, possibilities are vast.

    With a dedicated workforce across three cities, the company is optimistic about opportunities in corporate communications, education, and India’s vibrant Bollywood audio scene. Daniel expressed enthusiasm, saying that there remains substantial growth potential in India, with limitless possibilities ahead.

    Local Manufacturing and Development

    When asked about the potential for local manufacturing or product development in India, Andreas noted that while it is not an immediate priority, it remains a possibility worth exploring. He elaborated that maintaining quality has led the company to keep engineering and manufacturing in-house. However, he admitted that evolving opportunities are constantly reevaluated.

    Nonetheless, Sennheiser collaborates with Indian software partners and has been doing so for over ten years.

    As Sennheiser sets its sights on the future, one message resonates clearly: while technologies may evolve, the company’s core mission endures—transforming the audio landscape, one innovative breakthrough at a time.

  • Unlock Veo 3 and Free AI Pro Subscription for Pixel 9 Pro Users in India: A Complete Guide

    Unlock Veo 3 and Free AI Pro Subscription for Pixel 9 Pro Users in India: A Complete Guide



    AI-Powered Upgrades for Pixel Users in India – July 2025 Update



    As part of its July 2025 Pixel Drop, Google is launching a series of AI-driven enhancements across the Pixel ecosystem, benefiting users in India prominently. The update features innovative tools for the Pixel 9 Pro, improved search capabilities, and deeper integration of Gemini, even on the Pixel Watch.

    Pixel 9 Pro Users Enjoy Veo 3 and Complimentary AI Pro Access

    One of the key new features is Veo 3, Google’s advanced AI video tool that enables users to create high-quality short videos by simply describing a scene. With natural-sounding audio and cinematic output, Veo 3 has become accessible to Pixel 9 Pro users through the Gemini app.

    To further assist users, Google provides Pixel 9 Pro owners with a free one-year subscription to Google AI Pro. This subscription unlocks the full Gemini 2.5 Pro suite, which incorporates advanced tools such as:

    Innovative Tools in Gemini 2.5 Pro Suite

    • Flow – an AI-based storytelling assistant
    • Whisk – an image-to-video remix tool leveraging Veo
    • Deep Research – for more advanced AI analyses

    Users receive 1,000 monthly AI credits to utilize across Veo, Flow, and other functionalities, in addition to 2TB of unlimited cloud storage. The subscription also improves NotebookLM with enhanced audio overview capabilities and features designed for education and professional environments.

    Enhanced Circle to Search Functionality

    Google has upgraded Circle to Search with a new AI Mode, now live in India and the US. This enhanced version allows users to ask follow-up questions and get real-time contextual answers without changing applications, going beyond mere visual identification.

    Furthermore, Circle to Search is now operational within mobile games. By long-pressing the home button while playing, users can access walkthroughs, game tips, or time-stamped video guides tailored specifically to their current position in the game.

    Gemini AI on Pixel Watch

    Google has also included Gemini AI on Pixel Watch models running Wear OS 4. Users can interact with the assistant directly from their wrist to ask questions, set reminders, draft messages, or obtain directions, enhancing the practicality and convenience of Google’s wearable devices.