Marketing

Snapchat's study reveals attention impacts brand success, especially among India's Gen Z, with AR ads leading.

Razorpay’s campaign spotlighted 37 founders, celebrating their journeys and impact without promoting itself.

This Lipstick Day, Hilary Rhoda launches the Kyun Nahi? campaign, challenging societal taboos around lipstick.

"Indian capital markets are navigating heightened volatility; Bond Street empowers bond investing."

Foldable phones are evolving from tech flexes to serious alternatives, demanding performance and reliability.

"Join the Aptivate Star Contest by uploading a photo with your child for a fun, personalized ad video!"

Consumer food brand Cookd has raised Rs 16 crore in its pre-Series A round led by Spring Marketing Capital.

Samsung's Galaxy S25 Ultra ad combines print and AI for an interactive voice-led storytelling experience.

Birla White has launched TileStix, a white cement-based adhesive, through the 'Talking Tiles' campaign.

OpenAI has removed all references to “io” from its website and social media following a trademark complaint.