Highlights
- 1 Haier Gravity Series: The Future of AI Climate Control Air Conditioners in India
Haier Gravity Series: The Future of AI Climate Control Air Conditioners in India
Haier Appliances India, a prominent name in major appliances for 16 consecutive years, has unveiled the Gravity Series, the first AI Climate Control Air Conditioners in India featuring a fabric finish. This new range masterfully merges cutting-edge cooling technology with premium design, catering to the evolving preferences of Indian households that desire both practicality and style.
Introducing India’s Unique AI Climate Control Air Conditioners
With the release of the Gravity Series, Haier becomes the sole brand in India to offer AI Climate Control Air Conditioners adorned with fabric finishes. This innovative approach positions Haier at the forefront of stylish and intelligent cooling products tailored for contemporary Indian residences.
A Statement Piece for Modern Interiors
The Gravity Series represents more than just a typical AC launch; it signifies a design statement that encompasses both superb functionality and chic aesthetics. This series seamlessly integrates into modern interiors, enhancing the sophistication of any living space. It is available in seven appealing colours, from soft pastels to bold hues—such as Morning Mist, Moon Stone Grey, White Edition, Aqua Blue, Cotton Candy, Galaxy Slate, and Midnight Dream—providing a distinctive design option for every household.
Intelligent Cooling with AI Technology
The core feature of the Gravity Series is its AI Climate Control Technology, designed to learn user behaviours and automatically adjust temperature settings in real-time, eliminating the need for repeated manual changes. It functions like a personal assistant that comprehends comfort preferences, making necessary adjustments effortlessly.
Real-Time Energy Management
Haier goes a step further with AI Electricity Monitoring, which tracks energy consumption in real-time, aiding users in managing their electricity expenses effectively. The accompanying HaiSmart App provides comprehensive insights—hourly, daily, weekly, and monthly—enabling users to establish consumption goals and receive notifications when approaching limits.
Eco-Friendly and Efficient Cooling
The Gravity Series also features an AI ECO mode that enhances energy efficiency while maximising cooling effectiveness. This mode modifies the cooling output depending on room conditions and occupancy, ensuring optimal comfort without excessive energy usage, allowing users to enjoy a cool environment without financial strain.
Advanced Cooling Technology
Furthermore, the Supersonic Cooling feature offers an impressive cooling experience, achieving temperatures 20 times quicker than standard ACs. Thanks to high-frequency pulse control and Kick Torque start, users can enjoy instant relief within just 10 seconds.
Long-Term Care and Maintenance
Haier’s commitment to innovation also emphasises long-term maintenance. The Gravity Series is equipped with Frost Self-Clean Technology, enabling a thorough indoor wet wash in just 21 minutes. This ensures 99.9% clean air quality while delivering top-tier cooling, significantly reducing annual service requirements.
Designed for Indian Summers
Engineered to withstand India’s scorching summers, these air conditioners feature Hexa Inverter Technology, High Ambient Performance, and a 20-metre airflow, making them reliable even in extreme temperatures of 60°C.
A Design Revolution
The Gravity Series is not only a technological marvel but also a design innovation. By fusing a luxurious fabric finish with intelligent technology, Haier is not only addressing common challenges but is also redefining the aesthetic and functional aspects of air conditioners for the modern era.
Pricing and Availability
The pricing for the Gravity Series begins at Rs 51,990, and units can be found through the Haier website, leading e-commerce platforms, and various retail locations.
Comprehensive Marketing Strategy
To ensure a successful launch of the Gravity Series, Haier has implemented a comprehensive 360° marketing campaign, including a new television commercial that debuted during IPL 2025, aiming for the highest visibility and impact in the market.
Setting a New Standard in Cooling Experience
Through the introduction of the Gravity Series, Haier is not merely launching another air conditioner; it is establishing the new standard for next-generation cooling experiences in India.