Highlights
Aptivate Star Contest: Capture Precious Moments with Your Child
Aptivate is offering you the chance to be in a brand film—not as an extra, but as the star, holding your child close and sharing a smile. This isn’t just a fantasy or a casting call; it’s as simple as taking a selfie. Thanks to the new Aptivate Star Contest from Lupin Aptivate, you and your child can star in your very own advertisement.
Aptivate is an Ayurvedic health tonic that supports children’s appetites, especially during picky eating phases. Renowned among parents, it makes mealtimes easier and helps children enjoy their food more.
This campaign employs a bit of tech magic to shine the spotlight on real families. Using generative AI, parents can create personalized video ads featuring themselves and their children, turning everyday parenting moments into enjoyable, shareable experiences.
How to Join the Aptivate Star Contest
Joining the Aptivate Star Contest is easy. Just snap a photo with your child and follow these steps:
- Upload your photo of you and your child on the contest microsite (the link is easy to find!).
- Lupin Aptivate’s AI will transform your image into a unique ad video featuring your family.
- You will receive a WhatsApp notification once your video is ready. Exciting, isn’t it?
- Watch your very own Aptivate ad showcasing your family’s special moment.
- Don’t forget to share your video on social media and tag friends to let them in on your moment of glory.
A few lucky winners will receive exclusive Amazon vouchers, so don’t miss out on entering!
If your submission catches the eye, you might even be featured in a special video on Aptivate’s official YouTube channel, adding to your bragging rights.
The Benefits of Personalised Video Ads
The end result is a delightful, tailor-made video that feels personal, yet professionally crafted. The process is user-friendly, catering to families regardless of their tech experience or location. The videos are designed for easy sharing across social media platforms, creating organic excitement through proud parent posts and adorable kids’ moments.
Key Features of the Aptivate Campaign
1. Generative AI-Powered Storytelling
The campaign utilises Generative AI (GenAI) to weave together visual templates with user-uploaded images, resulting in unique ad films that offer an emotionally engaging consumer experience.
2. Participation-Led Marketing
Families are encouraged to take part by submitting their selfies and personalising their ad scenarios. These video creations are aimed at being shared online, with the potential to go viral through user pride and peer-to-peer interaction.
3. Brand Positioning: Trust Meets Innovation
Lupin Aptivate has established itself as a reliable Ayurvedic solution for children’s appetite issues. This campaign introduces an innovative layer of tech interactivity and emotional storytelling, further connecting with young parents while remaining committed to health.
4. Celebrating Real Families
In contrast to typical celebrity endorsements, this campaign highlights real users as the stars. It elevates everyday parenting experiences, offering recognition and joy in an inclusive manner.
5. Contest and Rewards
In addition to the video, this initiative functions as a contest. Selected participants can win prizes, be featured on the brand’s official pages, and earn the title of being a face of Aptivate, thus turning them into brand advocates.
This is more than just a simple video generator; it’s a clever mix of emotional engagement and marketing reach. By providing personalisation on a large scale, the campaign resonates with every parent’s wish to feel seen and celebrated, while establishing stronger connections with its primary audience—mothers.
From a branding perspective, it addresses multiple needs: interactive, shareable, cost-effective, emotionally engaging, and firmly aligned with the brand’s overarching commitment to nurturing children’s health. Whether you’re a proud mum in Pune, a dad in Delhi, or a grandmother in Gujarat—this campaign welcomes you. All it takes is a selfie and a spoonful of Aptivate.
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