CleverTap Acquires rehook.ai: Enhancing Customer Engagement

CleverTap, a prominent platform for customer engagement and retention, has made a significant acquisition of rehook.ai, a startup supported by Y Combinator, for an undisclosed sum.

Strengthening Promotions Management

According to Anand Jain, co-founder and Chief Product Officer at CleverTap, this acquisition will bolster support for a broader range of use cases and facilitate integrated promotion management. Akhil Suhag, CEO and Co-founder of rehook.ai, remarked that merging with CleverTap will enable them to expand their technology’s reach into a larger market and enhance the effectiveness of personalised promotions.

Integration of Promotions Engine

This acquisition seamlessly integrates rehook.ai’s promotions engine into the CleverTap platform, merging analytics, engagement, and promotional strategies. This integration allows brands to efficiently create, send, monitor, and modify their promotional campaigns.

Promotional Tools Offered by rehook.ai

rehook.ai specialises in providing tools that assist with the management of coupons, discounts, gamification, loyalty programmes, and referral systems.

Real-Time Promotional Insights

Leveraging rehook.ai’s real-time promotional data, brands that utilise CleverTap can activate offers tailored to individual user behaviour and situational context. This capability enables businesses to connect with users at optimal moments, significantly enhancing overall marketing effectiveness.

CleverTap currently supports over 2,000 brands globally and is backed by notable investors such as Accel, Peak XV Partners, and Tiger Global.