Men’s Grooming Market: Honasa Consumer’s Strategic Acquisition of Reginald Men

Honasa Consumer, the company behind Mamaearth, has made a notable move into the men’s grooming market with the acquisition of Reginald Men, which has a focus on South India. As per a stock exchange announcement, Honasa Consumer has acquired a 95% share in BTM Ventures Pvt Ltd, the parent company of Reginald Men, through a secondary transaction valued at Rs 195 crore. The arrangement also includes the option for Honasa to acquire the remaining 5% within a year, contingent on specific valuation benchmarks. This acquisition signifies Honasa’s formal entry into the men’s personal grooming sector, which it has previously addressed indirectly through its diverse brand portfolio.

Launched in August 2022 by Trisha Reddy Talasani, Reginald Men holds a solid position in the premium men’s personal care niche. The brand is particularly geared towards products such as sunscreen and serums, achieving over Rs 70 crore in revenue and nearly 25% EBITDA during the twelve months from November 2024 to October 2025, according to the filing. The acquisition further enhances Honasa’s footprint in South India, the primary revenue-generating region for Reginald Men.

Varun Alagh, the co-founder and CEO of Honasa Consumer, stated that the accomplishments of the Reginald Men team in a brief period are truly impressive. He mentioned that their insight into the contemporary male consumer aligns seamlessly with Honasa’s long-term objectives.

In terms of financial performance, MamaEarth reported a 16.5% increase in revenue, rising to Rs 538 crore in Q2 FY26, compared to Rs 462 crore in Q2 FY25. The Gurugram-based firm also recorded a profit after tax of Rs 39 crore in Q2 FY26, in contrast to a loss of Rs 18.56 crore in Q2 FY25. Furthermore, during the quarter ending in September 2025, the company acquired a 25% share in Couch Commerce Private Limited, which operates the brand “Fang Oral Care,” for an investment of up to Rs 10 crores.