Highlights
Bizom Secures $12 Million to Enhance Product Advancement and Customer Engagement
Bizom, a prominent SaaS company dedicated to the retail sector, has successfully raised $12 million in a Series B funding round led by Pavestone, a venture capital firm based in Hyderabad. Pavestone contributed $7.5 million to this round, with additional support from existing investor IndiaMART and several family offices. To date,Bizom has raised approximately $6 million during it’s Series A funding stage. The newly acquired funds will be used to enhance product innovation, improve delivery systems, and strengthen essential customer relationships.
Transforming Retail Operations with Innovative Solutions
Representatives from Bizom assert that their SaaS platform significantly enhances sales efficiency while optimising product distribution and strengthening connections between retailers and brands. Currently supporting over 600 retail brands across various sectors—including consumer packaged goods (CPG), dairy, and fast-moving consumer goods (FMCG)—the platform digitises market operations to provide improved visibility into on-ground activities.This capability enables brands to gather crucial insights regarding market demand for their products.
Visionary Leadership Driving Change
Lalit Bhise, CEO of Bizom, highlighted the transformative nature of this investment: “This goes beyond mere financial backing; we are revolutionising retail distribution with innovative technologies such as Real Intelligence infrastructure, agentification technology, voice recognition systems, and augmented reality solutions that address real-world challenges faced by retailers globally.”
Strategic Partnerships for Growth
Srikanth Tanikella,Managing Partner at Pavestone,expressed his enthusiasm about partnering with Bizom: “Their platform is highly regarded among numerous FMCG companies as it drives growth by streamlining distribution processes while providing quicker market insights. This investment aligns perfectly with our fund’s strategic goals.”
Dinesh Agarwal, CEO of IndiaMART added his perspective: “The rapid digital transformation in India’s consumption landscape is accelerating swiftly. bizom is at the forefront of this evolution in retail distribution; our investment showcases our belief in their mission to digitise B2B retail operations.”
As these initiatives unfold at Bizom amidst a rapidly changing digital landscape within India’s retail sector—where innovation meets necessity—the company is poised for significant growth as it continues redefining how businesses connect with consumers.
