Herbal Wellness Growth: Blue Tea Sees Revenue Surge
Herbal wellness brand Blue Tea has reported an impressive year-on-year increase of over 46% in operating revenue, reaching Rs 37 crore for the financial year ending March 2025. This strong growth is accompanied by continued profitability for the company.
Co-founder Nitesh Singh shared insights with Startup Superb, noting that the rise in revenue was fuelled by an increased order frequency and enhanced market penetration. The brand experienced a remarkable 68% boost in annual recurring revenue (ARR). Approximately 80% of the brand’s revenue originates from India, while the remaining portion is derived from international markets.
Addressing the slight dip in profits, Singh attributed this to temporary challenges faced in the US market, which the company anticipates will resolve in FY26. The standalone operations within India demonstrated robust performance, with a 75% year-on-year increase in net profit.
Significantly, Blue Tea has established a customer base exceeding 25 lakh consumers, reflecting strong brand recognition and repeat purchases within the herbal wellness sector. The brand has been expanding its presence beyond metropolitan areas, with nearly 59% of domestic sales now stemming from non-metro and non-tier I regions. This development signals a growing awareness and adoption of herbal wellness beverages in smaller cities.
According to Singh, their own website accounted for about 50% of India’s revenue as of December 2025. Quick commerce has emerged as a pivotal growth driver for Blue Tea during FY25. The company has reported an astounding 20X increase over the last six months across platforms, including Blinkit, Flipkart Minutes, Amazon Now, and Zepto. Currently, they are selling approximately 5,200 units daily across various channels, including quick commerce. Over the past 36 months, sales in India have surged by 20X, as per the brand.
Blue Tea operates within an estimated $6 billion wellness beverage market, with a notable shift in consumer preference towards caffeine-free, plant-based, and functional drinks. Established in 2018, the company employs a farm-to-cup sourcing model, working directly with over 600 farmers to ensure quality-controlled procurement and maintain supply chain transparency while keeping margins in check.
Singh mentioned that they have already achieved Rs 52 crore in revenue by January in the current fiscal year and are projecting Rs 65 crore for FY26, aimed at over 60% year-on-year growth with a stronger focus on quick commerce and expanding distribution channels. Over the next three years, the company is targeting a revenue milestone of Rs 350 crore. With profitability secure and a deeper presence in non-metros alongside quick commerce, Blue Tea is strategically building scale through robust distribution and customer loyalty rather than relying on discount-driven growth.
