Water Wellness Solutions by Care Dale

Water wellness startup Care Dale has successfully secured Rs 1.5 crore in a pre-seed funding round led by ajvc, headed by Aviral Bhatnagar. The funds will be allocated towards enhancing their research and development capabilities as well as fast-tracking their market entry strategies to extend their presence within Indian households.

Established by Duhita Wani and Roshni Kar, Care Dale is committed to developing technology-driven solutions aimed at mitigating the adverse effects of hard water on skin and hair health. The company highlights that approximately 70% of India deals with hard water, which exacerbates hair loss and skin ailments. Care Dale is concentrating on providing bathroom water filtration solutions tailored for this issue.

Care Dale’s Innovative Product Line

The startup’s inaugural product consists of a tap and shower filter specifically engineered for hair and skincare, utilising their unique CareTec Advanced Filtration technology. Care Dale reports impressive growth, achieving around Rs 5 crore in annual recurring revenue (ARR) just five months post-launch and successfully reaching more than 6,000 households across India. This notable growth has primarily been attributed to organic demand.

About AJVC

AJVC (A Junior VC), founded by Aviral Bhatnagar, is a SEBI-registered pre-seed fund that supports early-stage startups across various sectors, including consumer technology, artificial intelligence, and fintech. The firm has invested in a diverse array of companies such as construction tech startup HandyPanda, equity research startup Multibagg AI, jewellery brand Nuyug, FMCG company Mithila Foods, civic-tech initiative Jaagruk Bharat, TruFides AI, Chop Finance, Gaadi Mech, and Iztri, among others.