Cookd Secures Funding to Expand in South India

Cookd, a prominent consumer food brand, has successfully raised Rs 16 crore (approximately $2 million) in its pre-Series A funding round, which was led by Spring Marketing Capital. The investment also saw participation from Eternal Capital, Sun Icon Ventures, and PeerCheque.

Planned Expansion and Product Innovation

Based in Chennai, Cookd aims to use the raised funds to strengthen its market presence in Tamil Nadu, make inroads into Kerala, and enhance product innovation in various categories such as masalas, gravies, and ready-to-use kits.

Diverse Product Offerings

Founded in 2019, Cookd provides an array of cooking essentials, including biryani kits, masalas, pastes, and recipe kits. All products are free from preservatives, prioritising taste, convenience, and control. Customers can find Cookd’s offerings through D2C channels, offline retail, and quick commerce platforms such as Swiggy Instamart, Blinkit, and Zepto.

Market Presence and Growth

With a solid presence in Tamil Nadu, Cookd is now actively expanding throughout South India. The brand currently operates in over 1,600 retail outlets and is a leader in the biryani kit market within the quick commerce sector.

Driving Growth Through Content

The impressive growth of Cookd is supported by its content strategy, boasting over 6 million followers and accumulating more than 150 million monthly video views across various social media channels. By merging product innovation with creator-led content, Cookd employs a chef-influencer model to collect real-time consumer insights and foster trust in its brand.

Backing from Spring Marketing Capital

Spring Marketing Capital’s previous investments include successful brands such as Purplle, Jar, and Giva, underscoring its commitment to nurturing innovative startups.