Sadev Ventures: A New Era for the Early-Stage Venture Capital Fund

Eternal Capital, the early-stage venture capital fund established by Dhruv Dhanraj Bahl, the former COO of BharatPe, has announced its rebrand to Sadev Ventures. This change aims to align the fund’s identity with the family office name that has consistently represented its fundamental values. Operating under this new name, Sadev Ventures is set to reinforce its India-first strategy, which will enable many portfolio companies to explore international markets by leveraging global limited partners and strategic alliances.

“As the vision delves deeper into the fabric of Indian entrepreneurship while also tapping into financial, social, and intellectual resources across borders, this rebranding signifies the right moment to scale under an identity that resonates with all long-standing stakeholders. It moves away from a ‘capital-only’ approach and underscores our commitment to nurturing ventures that can evolve into generational institutions,” remarked Dhruv Dhanraj Bahl, the founder and managing partner of the fund.

Launched in mid-2024, Sadev Ventures focuses on various sectors and stages, supporting startups from seed to pre-series A, with investment sizes ranging from Rs 2 to 6 crore. The fund has already allocated nearly half of its resources, investing in 20 startups. Among its portfolio are ventures like Asaya, Cleevo, Cookd, Gladful, Hypergro, Bidso, and Liquide, backed by a corpus of Rs 120 crore and an additional greenshoe option of Rs 120 crore.

Sadev Ventures is committed to investing in startups that have reached a post-product-market fit, focusing on sustainable revenue models and long-term potential. The fund will maintain its operator-led framework, providing what it refers to as the “colour of money”—a combination of financial support, deep empathy for founders, and access to high-impact networks.