FirstCry, a kids-focused omnichannel retailer by Brainbees Solutions, has shown a significant growth with a 10% increase in revenue year-on-year and a noteworthy 20% decrease in losses for the quarter ending September 2025. The retailer’s revenue from operations reached Rs 2,099 crore in Q2 FY26, rising from Rs 1,905 crore recorded in Q2 FY25, according to unaudited financial data from the National Stock Exchange (NSE). The primary revenue sources were sales through offline stores and online platforms in India and globally, contributing nearly 77% to the total operating revenue. Additionally, the subsidiary GlobalBees added Rs 493 crore to the revenue. Interest income also contributed Rs 38 crore, bringing the overall revenue to Rs 2,137 crore in Q2 FY26, compared to Rs 1,936 crore for the same period last year.
Cost Analysis of FirstCry in Q2 FY26
For FirstCry, procurement costs constituted 61% of the total expenditure, which rose by 11% year-on-year, amounting to Rs 1,329 crore in Q2 FY26 as opposed to Rs 1,194 crore in Q2 FY25. Employee benefits for FirstCry reported at Rs 203 crore in Q2 FY26, which included Rs 59 crore in ESOP costs. Other expenditures like marketing, legal, rent, and technological investments contributed to an overall expenditure increase to Rs 2,175 crore in Q2 FY26.
Reduction in Losses for FirstCry
Thanks to prudent scaling and controlled spending, FirstCry achieved a notable 20% reduction in losses, which amounted to Rs 50.5 crore in Q2 FY26. During this period, the company reported a positive EBITDA of Rs 111 crore. Over the first half of the financial year ending September 2025, FirstCry’s losses diminished by 15% to Rs 117 crore in H1 FY26, down from Rs 138 crore in H1 FY25.
At the close of the trading session today, FirstCry’s shares were priced at Rs 335 each, with a total market capitalisation reaching Rs 17,503 crore, roughly equivalent to $1.9 billion.
