Go Zero Secures Rs 30 Crore in Series A Funding

Go Zero, an innovative ice cream brand, has successfully raised Rs 30 crore (approximately $3.4 million) in its Series A funding round. This round saw contributions from existing investors DSG Consumer Partners, Saama Capital, and V3 Ventures. Additionally, notable investors Aman Gupta and Namita Thapar added their support, with Gupta participating through Shark Tank India.

With this funding, Go Zero has now accumulated a total of $6 million in investments to date. Earlier, in June 2024, the brand secured $1.5 million during a follow-on pre-Series A funding round from the same set of existing investors.

The new capital will be directed towards expanding the supply chain, enhancing product innovation, and driving brand growth as Go Zero scales its presence on quick-commerce platforms across tier I and tier II cities.

About Go Zero and Its Offerings

Founded by Kiran Shah, Go Zero boasts a diverse range of products that includes low-calorie, high-protein, and vegan ice creams. The startup proudly asserts that all its ice creams are sweetened with plant-based sweeteners, maintaining a low calorie count.

Since launching in July 2022, Go Zero has positioned itself as a purveyor of 100% sugar-free products, claiming to offer items with 50% fewer calories compared to traditional ice creams. The brand has seen an impressive revenue surge, achieving 5X growth in its second year and 3X in its third year.

Remarkable Sales Achievements

Notably, despite January being a typically sluggish month for ice cream sales, Go Zero recorded its best-ever sales performance in January 2025, surpassing Rs 5 crore in revenue.

Expansion Plans and Product Innovation

With a robust presence in major cities such as Mumbai, Delhi, Pune, Bangalore, and Hyderabad, Go Zero is preparing to introduce exciting new guilt-free formats, which will include kulfi sticks and cassata. The company operates two manufacturing facilities located in Mumbai and Bangalore.

Competitive Landscape

Go Zero faces competition from brands such as Hangyo Ice Cream, Hocco, and NIC. In 2023, NIC successfully raised $11 million in a funding round led by Jungle Ventures, while Hocco secured $12 million from the Chona family and other investors. Additionally, Hangyo Ice Cream made headlines by receiving India’s largest venture funding for an ice cream brand, amassing $25 million from Faering Capital in August of the previous year.