House of Zelena Secures Funding for Mom-Focused Apparel

House of Zelena, a brand dedicated to maternity wear, has successfully raised Rs 7 crore (approximately $800K) in a seed funding round, co-led by Sprout Venture Partners and M Venture Partners, along with support from GSF and other angel investors. This funding round follows an earlier angel investment, bringing the total funds raised to $1.2 million.

Utilisation of Funds

The funds will primarily enhance House of Zelena’s supply chain capabilities, drive innovation in their diverse range of maternity apparel, and strengthen their mom-first ecosystem through community-building initiatives and technology integrations, as stated in a press release.

About House of Zelena

Founded in 2022 by Hina Priyadarshini and Mayank Kamal, House of Zelena is committed to transforming maternity and postpartum clothing by focusing on the needs of mothers. Instead of following the conventional baby-first brands, the focus is on women’s bodies, comfort, and their emotional journey.

Innovative Product Offerings

The brand has introduced unique products including postpartum sculptwear leggings, bump-friendly loungewear, and leak-proof innerwear. Over the past two years, House of Zelena has cultivated a vibrant community of over 250,000 mothers across India and attracted over 45 million monthly organic impressions on its website.

Vision and Future Plans

Co-founder Hina Priyadarshini noted that House of Zelena was created to fill an existing gap for clothing that meets women’s true needs while also building a supportive ecosystem for them. The brand plans to enhance offline engagement through community events and its upcoming SafeToFeed café campaign. In September 2025, it will reveal a revamped brand identity aimed at deepening its bond with India’s expanding mom community.