HT Labs Expands OTTplay into Europe and the Middle East

HT Labs, the innovative division of HT Media, has entered into a Memorandum of Understanding with The Doers Company, known for their innovation events like Reflect Festival and the Doers Summit. The agreement was formalised at Dubai Silicon Oasis, in the presence of various officials, investors, and business leaders from India, Cyprus, and the UAE.

Strategic Partnership for OTTplay

This partnership is designed to facilitate the expansion of OTTplay, HT Labs’ AI-driven OTT aggregator, into European and Middle Eastern markets. Cyprus is set to be the gateway into Europe, while Dubai will assist in cross-border pilot programmes and technological collaboration. This initiative aligns with the goals of the Government of Cyprus in attracting Indian enterprises and establishing the nation as a central hub for innovation and investment.

Utilising the European Network

HT Labs intends to leverage The Doers Company’s extensive European network to uncover global growth prospects. Dubai Silicon Oasis will act as a testing ground for digital products and a venue for interaction with international partners.

Support for Talent Mobility

The agreement also fosters talent mobility and encourages cross-border startup engagement. Officials from Cyprus, Dubai, and HT Labs underscored the transformative potential of this initiative to connect businesses and investors across the three regions. The Doers Company emphasised India’s expanding startup ecosystem and its significance for future partnerships.