Infibeam’s E-commerce Platform Sale to Rediff.com

Infibeam Avenues has executed a slump sale of its e-commerce platform infrastructure business to its subsidiary, Rediff.com India Ltd, for a total value of Rs 800.39 crore, comprising a blend of cash and equity. This strategic sale is intended to enhance operational focus and value for both companies.

Enhancing Focus on Digital Payments and AI

Following this development, Infibeam will concentrate on its digital payments sector through CCAvenue and develop AI infrastructure via Phronetic.ai. Meanwhile, Rediff plans to bolster its enterprise software and e-commerce offerings by integrating the newly acquired assets into its RediffOne suite.

Financial Overview of the E-commerce Business

The e-commerce platform generated revenues of Rs 180 crore and achieved an EBITDA of Rs 137 crore in FY25, representing approximately 4.8% of Infibeam’s overall revenue and 18.6% of its net worth.

Transaction Details and Implications

The deal structure includes Rs 400 crore to be settled in cash, with the remainder processed through new equity issuance. As a result of this transaction, Infibeam’s ownership in Rediff will rise from 54% to 82%. Infibeam acquired a majority interest in Rediff.com in August of the previous year.

Statements from Infibeam Leadership

Vishal Mehta, the CMD of Infibeam Avenues, remarked that this strategic decision paves a robust growth path for both companies. The focus will now be on improving agility and unlocking long-term value.

Expanding Offerings for SMEs

Rediff intends to present the e-commerce platform as both a standalone product and an integral part of its RediffOne suite. This expansion aims to enhance access to small and medium enterprises by leveraging Rediffmail, RediffPay, and its content platform.

Future Growth and Fundraising Plans

According to recent disclosures on the stock exchange, Rediff is also considering various fundraising options, including a potential IPO, to promote swift growth across its product lineup and extend its reach in the enterprise SaaS and digital commerce industries.