Kutumb’s Impressive Financial Growth and Expansion in 2025
Kutumb, the parent entity of the social media application Crafto, has showcased exceptional financial performance for the fiscal year ending March 2025. The company’s operating scale has surged by 2.7 times, mainly due to increased subscription revenue from Crafto. Backed by Tiger Global, Kutumb has also achieved profitability in FY25.
According to financial statements submitted to the Registrar of Companies (RoC), Kutumb’s operational revenue skyrocketed by 173% year-on-year, reaching Rs 128.6 crore in FY25 compared to Rs 47.2 crore in FY24. Established in 2020, Kutumb is a multilingual community social platform, operating apps across various categories including social, astrology, lifestyle, and utility. Its portfolio consists of Crafto, Zuno, Tarot99, Astro99, Digi God, Piku, and Digital Baby.
The company earns its revenue through subscriptions for its social media enabling applications, in addition to advertising services on its platforms. The filings indicate that the company’s remarkable revenue growth was largely driven by a substantial rise in subscription income from Crafto, which allows users to generate and share customised quotes and wishes in regional languages via popular social applications like WhatsApp.
Moreover, Kutumb generated Rs 18 crore from non-operational sources such as interest income, bringing its total income to Rs 146.7 crore for FY25. For Kutumb, advertising and promotional expenditures represented the most significant cost factors, accounting for over 62% of total expenses, amounting to Rs 84.6 crore. This figure reflects a 2.8 times increase compared to FY24.
Employee benefits expenses also experienced a significant increase of 2.4 times, totalling Rs 27.7 crore in the previous fiscal year. Notably, this sum includes Rs 11.63 crore dedicated to ESOP and ESPP expenses, which are non-cash in nature. Additionally, Kutumb’s technology infrastructure expenditure rose by 15%, reaching Rs 18 crore.
The overall expenditure for the Bengaluru-based company doubled to Rs 135.8 crore in FY25 from Rs 63 crore in FY24. Kutumb’s ability to generate revenue growth that outpaced its expenses enabled it to achieve Indicorn status, posting a net profit of Rs 12 crore, compared to a loss of Rs 3 crore in FY24.
It is worth mentioning that ‘Indicorn’ is a term created by Titan Capital to describe profitable Indian startups with annual revenues exceeding Rs 100 crore. The company’s Return on Capital Employed (ROCE) and EBITDA margin also improved to -3.77% and -5.54%, respectively. On a unit level, Kutumb expended Rs 1.06 to earn one rupee in operating revenue during FY25.
As of March 2025, the Tiger Global-backed entity held current assets valued at Rs 150.5 crore, which included Rs 10.5 crore in cash and bank balances. To date, Kutumb has secured approximately $28.5 million in funding from investors, including Quiet Capital, Peak XV Partners, and Rocketship.vc, among others. The company achieved a valuation of about $170 million following its Series A fundraising round of $26 million in June 2021. Recently, Kutumb has ventured into the online dating sector with the launch of Polo, a specialised dating app designed for the gay community.
