Linkrunner: Leading App Attribution and Analytics Platform

Linkrunner, an app attribution and analytics platform, has successfully raised Rs 5 crore in a pre-seed funding round. This round was led by Titan Capital, with contributions from angel investor Samir Sood and early-stage venture firm 2AM.VC.

Utilisation of Funds

The funding will be primarily employed for recruiting across engineering, data science, and sales departments. It will also aid in enhancing product innovation and marketing strategies throughout India, as stated in a press release from Linkrunner.

Company Overview

Co-founded by Shreyans Sancheti and Darshil Rathod, Linkrunner is a cutting-edge AI-driven app attribution and analytics platform tailored for modern consumer applications. The platform assists businesses in tracking customer metrics, managing advertising expenditure, and making informed growth marketing decisions based on data.

Market Potential

Market research indicates that the mobile application sector in India generated $10.6 billion in revenue in 2024, with projections showing it could reach $27.7 billion by 2030. This represents a compound annual growth rate (CAGR) of 17.8%. Moreover, India is set to achieve 1 billion smartphone users by 2026.

Rapid Growth and Clientele

In a short span, Linkrunner has attracted significant attention from rapidly growing consumer applications such as Stimuler, Grapevine, Fold Money, Abcoffee, Jumbo Gaming, and Lingopanda. Customers value the efficient onboarding process, typically completed in under an hour, in addition to a clear pricing model and a generous free plan that is ideal for startups.

Vision for the Future

Shreyans Sancheti, co-founder of Linkrunner, noted that existing ad networks like Google and Meta have not acknowledged any Indian mobile measurement partners, thereby limiting choices for consumers. They recognised the absence of a straightforward, cost-effective app attribution platform specifically designed for Indian enterprises.

Future Development Plans

Linkrunner aims to enhance its product and market position by further developing its AI-driven attribution engine, which seamlessly integrates campaign data across various channels. The company is also preparing for potential global expansion beyond India.

Competitive Landscape

The Bengaluru-based firm is in competition with other major players in the market, including AppsFlyer, Branch, Adjust, Singular, Airbridge, Tenjin, and Apptrove.