Lizzie Chapman Steps Down as Co-Founder of Swiffy Labs

Lizzie Chapman, the co-founder of Swiffy Labs, has resigned from her position at the financial services infrastructure startup backed by Reliance. She established Swiffy Labs in August 2023 following the closure of her former company, ZestMoney.

Swiffy Labs focuses on creating systems for loan origination, loan management, and payment processing to enhance embedded financial services.

A spokesperson for Swiffy Labs confirmed to the Economic Times that although Chapman has moved away from her operational role, she will still maintain her connection to the company in an advisory position.

Startup Superb has reached out to Chapman for her thoughts on this transition.

Berkeley Square Finance Group Founded by Chapman

In 2024, Chapman introduced Berkeley Square Finance Group (BSFG), where she currently holds a partnership role. BSFG is dedicated to assisting lending firms in acquiring debt funding and navigating capital markets to bolster their financial resources. Joining her in this endeavour are Parikshit Chitalkar, the former CTO of fintech lending firm Stashfin, and Siddharth Das, the previous co-CEO of Jio Financial Services until 2019.

ZestMoney’s Acquisition and Challenges

ZestMoney successfully raised around $125 million before its acquisition by DMI Group in a distressed sale. Chapman and two co-founders exited the company six months ahead of the sale. The business ultimately ceased operations due to strict regulations affecting BNPL startups, alongside a difficult funding landscape.