Orange Sugar Secures Rs 4 Crore in Pre-Seed Funding

Orange Sugar, a prominent kidswear brand, has successfully raised Rs 4 crore in a pre-seed funding round led by Consumer Collective by Atrium and Ramakant Sharma. This funding round also attracted a group of angel investors, including Saurabh Jain, Srivatsan Chari, Kunal Mahipal, Meghana Agarwal, and Sunil Khaitan.

Investment Utilisation and Future Plans

The newly acquired funds will be employed to introduce new product lines and categories within the premium kidswear market. Additionally, Orange Sugar aims to enhance its distribution network across digital marketplaces, quick commerce, and offline retail, as stated in a press release from the company.

About Orange Sugar

Founded in 2022 by Tarun Agrawal, Payal Agarwal, and Bharath Gupta, Orange Sugar addresses the growing demand for high-quality, comfortable, and fashionable kidswear for children up to the age of 10. The brand specializes in 100% cotton everyday basics that combine safety, durability, and contemporary design, aligning with the preferences of modern Indian parents.

Availability

According to Orange Sugar, its products are accessible on prominent e-commerce platforms like Myntra, Firstcry, and Nykaa Fashion, as well as through its dedicated D2C platform.

Vision for the Brand

Tarun Agrawal, co-founder of Orange Sugar, expressed that the brand aims to establish itself as India’s premier choice for premium everyday essentials that children genuinely enjoy wearing. He noted that this funding reinforces their vision, and with the backing of seasoned investors, they are prepared to grow, innovate, and lead the category while upholding an uncompromised standard of quality and trust.