Peeko: Quick Commerce Platform for Babycare Products

Peeko, a quick commerce platform dedicated to babycare products, has successfully secured $3.2 million in a funding round led by Stellaris Venture Partners. This round also saw contributions from multiple angel investors, including Maninder Gulati, Kunal Bahl and Rohit Bansal of Titan Capital, Abhishek Goyal, Nitin Gupta, and Arjun Vaidya, co-founder of V3 Ventures. Peeko has announced that these funds will be directed towards improving its product offerings, increasing supply, and expanding their team, as stated in a recent press release.

About Peeko’s Vision and Operations

Established this year by Chetan Sharma, Vivek Khetan, and Abhijit Gairola, Peeko aims to create a vertical quick commerce model specifically for babycare products, ensuring deliveries occur within 60 minutes. The platform’s focus is on enhancing Bengaluru’s market with additional dark stores, curated supply, and their in-house delivery system.

Targeting Quality and Convenience

The Bengaluru-based startup intends to curate a high-quality assortment of products tailored to customers in each micro-geography, thereby adding convenience through swift delivery options and facilitating try-and-buy exchanges alongside instant returns.

Current Operations and Future Plans

Presently, Peeko operates in 10 pincodes within Bengaluru, supported by a single dark store spanning 4,000 sq. ft. The app is set to launch in September. In the upcoming 12 to 18 months, Peeko plans to enhance its operations throughout Bengaluru, establish several more dark stores, and initiate pilot programmes in other metropolitan areas contingent on demand.

Industry Landscape

With vertical quick commerce platforms on the rise, competitors like FirstCry are also making waves by offering same-day delivery services in approximately 40 cities nationwide, as of November 2024.