Phab Nutrition: Innovating Healthy Snacking

Phab, a pioneering brand focused on nutrition-led snacking, has successfully raised $2 million in a seed funding round spearheaded by OTP Ventures, with contributions from Capri Global, Sim&San law firm, and various angel investors.

The financial resources will be directed towards growth capital, capital expenditure, team augmentation, and enhancing both online and offline visibility throughout India, as stated by Phab in a press release.

About Phab Nutrition

Established in 2022 by Gayatri and Ankit Chona, Phab specializes in high-protein and flavourful snacks that combine indulgence with genuine nutrition. The brand is dedicated to producing healthy and appetizing protein supplements and nutrition-focused snacks.

Product Range

The Mumbai-based entity offers a wide range of products such as protein milkshakes, protein powders, and energy bars, all designed to provide convenient and delectable choices for individuals aiming to increase their protein consumption.

Scientific Approach to Nutrition

Phab prides itself on employing a science-driven methodology to food development, collaborating with nutritionists, scientists, and chefs to create products that cater to specific nutritional requirements. The brand intends to establish a nationwide presence through a multi-channel strategy that includes digital platforms, quick commerce, traditional retail, and modern trade. Plans are also in place to enhance team size, production capabilities, and introduce new product lines.

Impact and Outreach

Phab asserts that they have sold over two million bars, bombs, and bottles. The brand’s mission is to address protein deficiency in India, partnering with schools and organisations that support underprivileged communities to extend protein access to those who require it most.