PlaySuper Secures Funding to Revolutionise Gaming Rewards

PlaySuper, a gaming commerce platform that integrates real-world rewards into mobile games, has successfully raised $1 million in seed funding, spearheaded by Chimera, a gaming VC based in Singapore. This funding round also included participation from Audacity VC, the IAN Capital Fund, and Dhruv Vohra, the Managing Director at Meta APAC Emerging Markets. The capital will be utilised to enhance product development, forge brand partnerships, and extend its operations across India and Southeast Asia.

About PlaySuper

Founded by Shouradeep Chakraborty (CEO), Upamanyu Chatterjee (COO), and Abhir Das (CBO), PlaySuper employs a rewards-as-a-service model. The platform collaborates with gaming studios by providing a plug-and-play SDK that seamlessly integrates branded rewards into gaming experiences. Brands compensate PlaySuper for user engagement and conversions, while studios enjoy increased retention and monetisation without interrupting user experience, creating a mutually beneficial scenario for gamers, studios, and consumer brands.

Market Insights and Innovations

Abhir Das, co-founder and CBO, stated that gaming in India and Southeast Asia is currently at a pivotal moment. He explained that traditional ads and cash incentives are no longer sufficient. With PlaySuper, every gaming session presents an opportunity to win something tangible and aspirational.

While conventional in-game ads often disrupt the gaming experience and cash rewards face regulatory challenges, PlaySuper offers a novel approach by introducing branded, non-monetary rewards. These rewards include gift cards and consumer products that are embedded directly into gaming experiences.

Performance Metrics

The company claims to have surpassed $350,000 in monthly GMV, with initial partners experiencing notable increases in user retention and monetisation.