Pluckk Secures Rs 100 Crore Investment for Fresh Produce Expansion

Pluckk, a direct-to-consumer (D2C) farm produce platform, has successfully secured Rs 100 crore (approximately $10.8 million) in funding from existing investor Euro Gulf Investment. This significant milestone was first reported by Startup Superb in February.

Prior to this latest investment round, the platform had raised a total of $15 million, which includes a $5 million seed funding from Exponentia Ventures. In addition to this funding, Pluckk acquired the DIY meal kit company KOOK for $1.3 million. Furthermore, last year, the firm had also purchased the nutrition brand Upnourish for $1.4 million.

The newly acquired capital is anticipated to bolster the company’s growth and enhance its influence within the fresh produce and food-tech industries. Established in 2021 by Pratik Gupta, Pluckk operates a farm-to-fork platform, delivering fresh, lifestyle-oriented produce to its consumers. The platform also features a variety of trendy food options, such as vegan products, low-carb choices, and items targeted at improving gut health and immunity.

Operations and Market Position

The Mumbai-based firm has expanded its reach to 50 cities and is accessible on six quick commerce platforms. According to an Economic Times report citing founder Gupta, quick commerce constitutes about 60–65% of Pluckk’s business, while the D2C channel makes up 10–15% of their revenue.

Financial Performance and Competition

For the fiscal year ending March 2025, the revenue for the Mumbai-based company skyrocketed to Rs 85 crore. Nevertheless, the losses also widened to Rs 55 crore during the last fiscal year, an increase from Rs 41 crore in FY24.

Pluckk competes with other players in the online fresh produce market, including Gourmet Garden and Kisankonnect. In recent times, however, the landscape has seen the exit of several funded startups like Otipy, Deep Rooted, and Fraazo, all of which ceased operations despite securing substantial investments.