KiranaPro Enlists PV Sindhu as Investor and Brand Ambassador

KiranaPro, a leading quick commerce platform, has secured the partnership of PV Sindhu, the renowned badminton player from India, who joins the company as both an investor and brand ambassador. While the financial specifics of the agreement have not been disclosed, it has been confirmed that Sindhu’s investment marks the initial backing in the company’s seed funding round.

The startup Superb provided exclusive coverage on KiranaPro’s seed funding activities last October.

PV Sindhu’s Role in Enhancing KiranaPro’s Vision

PV Sindhu’s involvement goes beyond merely representing KiranaPro. The company has articulated that she will contribute actively to the ambition of connecting small retailers with digital solutions. As the official ambassador during IPL 2025, her role is anticipated to greatly elevate KiranaPro’s visibility across the nation.

Technology Empowering Local Retailers

Founded by Deepak Ravindran and Dipankar Sarkar, KiranaPro aims to empower local Kirana stores and supermarkets through innovative technology. By facilitating 10-minute delivery services and offering adaptable revenue models, KiranaPro ensures that these stores remain competitive in an evolving retail environment.

Recent Acquisition Enhancing Capabilities

In a significant move, KiranaPro recently acquired Joper.app, a hyperlocal grocery delivery service that connects small Kirana stores with consumers, though the financial terms of the deal remain undisclosed.

Following this collaboration, PV Sindhu is set to participate in several media campaigns, both digital and traditional, and she will don the KiranaPro logo on her sports jersey.