Rabitat Secures Rs 40 Crore in Series A Funding

Homegrown D2C brand Rabitat has successfully raised Rs 40 crore (approximately $5 million) in a Series A funding round, prominently backed by RPSG Capital Ventures and DSG Consumer Partners. This funding round, which was executed in two tranches, attracted investment from Capital A, Accurize Syndicate, Flair Writing Family Office, Eagle Venture Fund, AG Ventures, along with multiple noteworthy angels and founders, including representatives from The Souled Store, LivSpace, and Cult.fit.

The funds will be directed towards enhancing partnerships with Indian manufacturers, introducing new products, and bolstering brand trust among contemporary Indian parents.

Founded by siblings Sumit and Siddharth Suneja, Rabitat delivers safe, aesthetically pleasing, and functional drinkware and foodware specifically designed for children. The company provides BPA-free, non-toxic items crafted from globally certified materials, filling a significant gap in the children’s food contact sector.

Over two lakh families have opted for Rabitat, marking a vital milestone as the funding will facilitate scaling up their design capabilities, expanding distribution, and strengthening partnerships, as stated by Sumit Suneja, co-founder and CEO of Rabitat.

The brand is now poised to further solidify its position in a market estimated to be worth Rs 27,000 crore ($3.3 billion).