For Real: Revolutionising Online Factory Outlet Marketplaces

For Real, a pioneering online factory outlet marketplace based in Delhi, has successfully raised Rs 3.2 crore in a pre-seed funding round from Titan Capital. This funding will be allocated towards developing their technological framework, bringing more brands on board, and fostering initial user engagement.

Established by Anurag Sheth and Mohit Sheth, For Real is dedicated to creating an online marketplace focusing on branded excess inventory. The platform serves as a distinct channel for liquidation, enabling brands to sell off unsold stock without compromising on pricing or visibility within their primary sales channels.

Unique Marketplace Approach

Unlike conventional marketplaces that combine new and discounted items, For Real is specifically designed for off-price products. Its model allows for limited stock per style and caters to different discovery needs.

Growth Plans

Currently, For Real is in the nascent stages of marketplace development and intends to gradually scale its operations as it broadens its brand affiliations and user network.

Titan Capital’s Support

Titan Capital, a seed-stage venture capital firm, has supported over 250 startups so far, including notable names like Ola, Razorpay, Urban Company, OfBusiness, and Giva. Additionally, last year, it introduced a specialised investment vertical aimed at funding startups that are innovating in India’s defence and strategic technology sectors.