Salad Days Secures Rs 30 Crore in Funding

The healthy food brand Salad Days has successfully raised Rs 30 crore ($3.6 million) in a Series A funding round led jointly by V3 Ventures and Client Associates Alternate Fund (CAAF). This significant milestone marks the brand’s first institutional investment after over a decade of profitable operation as a bootstrapped entity.

Strategic Use of Funding

The newly acquired funds will be utilised for expanding the brand’s omnichannel presence and enhancing its operational capabilities. Salad Days aims to invest in the opening of new stores, upgrading its technological framework, hiring talented staff, and boosting its marketing efforts.

About Salad Days

Established in 2014, Salad Days has developed a network of 25 cloud kitchens, with 12 locations in Delhi-NCR, 9 in Bengaluru, and 4 in Mumbai. The brand boasts a diverse menu that transcends traditional salads, offering options such as grain bowls, sandwiches, pita pockets, oatmeal bowls, soups, cold-pressed juices, smoothies, and various desserts.

Market Position and Future Growth

“With the rapid growth of India’s healthy food market, which is projected to reach $30 billion by 2026, we are well-positioned to meet the increasing demand for nutritious meals at accessible prices,” stated Varun Madan, founder and CEO of Salad Days.

Sales Channels

Salad Days sells its products through its official website, a centralised phone-order service, and major food delivery platforms such as Swiggy, Zomato, and ONDC.

Competitive Landscape

Bombay Salad Co. stands out as one of the main competitors to Salad Days in the healthy food sector.