Samaaro: Transforming Event Marketing with AI Solutions

Samaaro, an innovative event marketing platform, has successfully secured 500,000 dollars in a pre Series A funding round. This round was led by Inflection Point Ventures, with participation from Silver Needle Ventures, Lets Venture, SucSEED Indovation Fund, as well as individual investors Sagar Narola, Suryansh Jalan, and Gautam Kumar.

Based in Bengaluru, Samaaro had previously secured 907,000 dollars during a seed funding round from We Founder Circle and various other investors. The newly acquired funds are intended to enhance its brand visibility in both India and the Middle East, while also focusing on acquiring mid and enterprise-level clients, as stated in a recent press release.

About Samaaro

Founded in 2020 by Purnank Prakash and Mayank Banka, Samaaro operates as an AI-powered SaaS platform designed to assist enterprises in converting events into revenue. The platform uniquely integrates attendee management, lead scoring, analytics, CRM integration, and marketing tools into a single stack. This capability enables brands to effectively target audiences, execute campaigns, optimise operations, and measure return on investment.

The Growing Event Marketing Landscape

Market research indicates that the global event marketing segment is currently valued at 10 billion dollars and is anticipated to expand to 24 billion dollars by 2029. This growth presents significant opportunities for platforms like Samaaro.

Clients and Reach

Samaaro boasts an impressive clientele, including notable firms such as ICICI Lombard, Modon Properties, the Ministry of Housing and Urban Affairs, Varun Beverages, and Apex Group. The platform serves customers across India, the Middle East, and North America, demonstrating its broad reach in the industry.