Teen-centric self-care brand, Sammmm, has successfully secured Rs 10 crore ($1.2 million) during its initial seed funding round. This financial boost was led by Fireside Ventures, alongside contributions from Sauce VC and private investors Nihir Parikh, Sachin Parikh, and Shantanu & Nikhil Mehra.
The released statement highlights that the funding will facilitate the expansion of their product line, boost brand visibility, and help penetrate various markets.
Founded in 2024 by Rishi Seth and Mantosh Roy, Sammmm is committed to supporting teenagers as they navigate self-care within their daily lives, all the while seeking to express their individuality and self-discovery.
Based in Mumbai, this company specialises in beauty, wellness, and lifestyle products tailored for the teen segment, targeting both Gen Z and Gen Alpha audiences. Their mission is to occupy a unique space in the industry by providing a platform where teens can contribute to creating products that meet their unique needs.
Sammmm has introduced a collection of significant products: the Glow Moisturizer, Fresh Face Cleanser, and Love Lip Tint Oil. These are crafted using clinically tested ingredients to ensure both effectiveness and consumer trust.
With the infusion of funds, the brand aims to expand its reach, strengthen their engagement with their teenage clientele, and develop new products that align with youthful preferences.
