WanderOn Secures Rs 54 Crore in Series A Funding for Enhanced Travel Experiences

WanderOn, an experiential travel brand, has successfully raised Rs 54 crore in a Series A funding round, co-led by DSG Consumer Partners and CAAF. This new investment will be directed towards enhancing immersive and accessible travel experiences, expanding its destination portfolio, strengthening popular categories such as adventure, sports-focused, and wellness travel, as well as investing in technology to improve the overall traveller experience, according to a company press release.

About WanderOn

Founded in 2017 by Chirag Jain, Sandeep Kumar, Ravi Khokher, Madhusudan Jaju, and Govind Gaur, WanderOn is a travel-tech enterprise that provides community-oriented, curated group travel experiences including road trips, treks, and custom tours for millennials and Gen Z in India and abroad. The company places a strong emphasis on unique offbeat destinations and aims for hassle-free, budget-conscious trips, all complemented by a robust social media presence.

Creating Memorable Travel Communities

The Gurugram-based company is dedicated to connecting with travellers across India, providing a seamless, intuitive end-to-end journey. Operating on a direct-to-consumer (D2C) model, WanderOn specializes in experiential group travel packages. It employs digital storytelling, influencer partnerships, and organic marketing strategies to attract adventure seekers.

Revenue Model and Growth

WanderOn’s revenue model is centered around pre-booked travel packages, additional experiences, and exclusive brand collaborations. The company asserts that it has successfully catered to over 1 lakh travellers across more than 40 domestic and international destinations, with a noteworthy proportion of its clientele being repeat customers. With a culmination of strategic initiatives, WanderOn has grown into a business exceeding Rs 100 crore, having doubled its revenue year-on-year in the post-Covid era.

Competition in the Travel Sector

WanderOn may face both direct and indirect competition from other significant players within the industry, such as Thrillophilia, TravelTriangle, Tripoto, and Holidify, as it continues to strengthen its position in the market.