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Tag: artificial intelligence

  • Disney and Universal Take Legal Action Against Midjourney Over AI Copyright Concerns

    Disney and Universal Take Legal Action Against Midjourney Over AI Copyright Concerns



    Lawsuit Against Midjourney Over Copyright Infringement


    Lawsuit Against Midjourney Over Copyright Infringement

    Disney and Universal have taken legal action against Midjourney, an artificial intelligence firm, claiming it has engaged in widespread copyright infringement through its image generation technology. The studios state that Midjourney’s AI has created numerous images of characters from beloved franchises like Star Wars, The Simpsons, Frozen, Despicable Me, and Toy Story without approval.

    The lawsuit was filed in the US District Court for the Central District of California, where Midjourney is described as a “quintessential copyright free-rider and a bottomless pit of plagiarism.” The complaint includes various instances of AI-generated images that feature well-known characters such as Darth Vader, Yoda, Spiderman, the Incredible Hulk, and Elsa, asserting that the tool allows for the mass reproduction of protected intellectual property.

    Legal Demands from Disney and Universal

    Disney and Universal are requesting a jury trial, financial compensation, and an injunction to halt further violations of copyright. They argue that Midjourney has disregarded multiple legal warnings and continued to release new versions of its image generator despite official requests to stop infringing activities.

    Concerns About AI in the Entertainment Industry

    The studios have also underscored the wider issues the entertainment sector faces regarding the swift advancements in AI technology. While firms such as Disney have shown enthusiasm for AI’s ability to enhance human creativity, they are cautious about its potential for misuse. Disney’s Chief Legal Officer, Horacio Gutierrez, stated, “Piracy is piracy, and the fact that it’s done by an AI company does not make it any less infringing.”

    Midjourney’s Stance on Copyright Issues

    Midjourney has not yet publicly responded to the lawsuit but has previously admitted to building its database by scraping extensive amounts of content from the web. In a 2022 discussion with Forbes, its CEO David Holz acknowledged that the company developed its image library through “a big scrape of the internet,” raising questions about consent from original content creators.

    Financial Implications and Future Concerns

    The complaint highlights that Midjourney generated $300 million in revenue last year and is now working on a new video generation service, which increases worries regarding the scale of future copyright violations.

    This is not the first instance of Midjourney encountering legal challenges. A prior lawsuit initiated by a group of artists in California has been permitted to advance after a judge determined that the plaintiffs had credibly argued that AI firms had saved their works on company servers without authorization. The pending result of that case emphasizes the rising legal and ethical dilemmas surrounding generative AI technologies.

    As Hollywood strives to find a balance between innovation and intellectual property rights, this current legal dispute has the potential to influence how AI companies function in creative sectors in the future.


  • IOM Bioworks Secures ₹4 Crore in Seed Funding Round Led by IPV

    IOM Bioworks Secures ₹4 Crore in Seed Funding Round Led by IPV



    Iom Bioworks: Advancing Personalized Microbiome-Driven Healthcare

    Iom Bioworks: Leading Personalized Microbiome-Driven Healthcare

    Iom Bioworks, a Bengaluru-based startup focused on personalised microbiome-driven healthcare, has successfully secured Rs 4 crore in its seed funding round led by Inflection Point Ventures (IPV).

    The funding will be utilised to boost marketing efforts, protect intellectual property, enhance core infrastructure, and grow both the scientific and commercial teams.

    About Iom Bioworks

    Founded in 2022 by Bipin Pradeep Kumar, Dr. Samik Ghosh, and Dr. Hiroaki Kitano, Iom Bioworks is at the forefront of personalised healthcare, focusing on the identification and therapeutic modulation of essential gut bacteria to improve health and wellbeing.

    Innovative Platform

    The company’s unique platform merges artificial intelligence with extensive biological network mapping to provide food and prebiotic recommendations customised for individual microbiomes.

    Impressive Milestones

    In its inaugural year, Iom Bioworks has reported serving over 500 customers, securing two patents (with an additional two in advanced stages), and publishing its research in leading scientific journals. The firm operates with comprehensive pan-India logistics and offers a fully digital experience, featuring at-home gut profiling kits and tailored wellness plans.


  • “From Scarcity to Success: Sundar Pichai Reflects on His Journey”

    “From Scarcity to Success: Sundar Pichai Reflects on His Journey”



    Sundar Pichai: From Humble Beginnings to Google’s CEO

    Sundar Pichai: From Humble Beginnings to Google’s CEO

    Sundar Pichai stands out as the chief executive of Google and its parent company, Alphabet. His journey is remarkable, filled with both triumphs and challenges that showcase not just his intelligence and ambition but also his resilience in the face of adversity.

    Sundar Pichai’s Early Life in Chennai

    In a recent podcast with Lex Fridman, Pichai shared insights into his childhood in Chennai, which contrasts sharply with the wealth often found in Silicon Valley. Growing up in a family of four, they lived in a small two-room apartment where he and his brother turned the living room into their bedroom. During a significant drought, the family faced the hardship of having no running water, spending hours each day waiting for a truck to deliver their limited supply. These formative experiences grounded his understanding of scarcity and instilled the value of fundamental resources.

    The Role of Technology in Pichai’s Life

    Technology was a luxury for Pichai’s family. They waited five years for a rotary telephone to be installed, and once it arrived, it served as a community resource for neighbours. Even obtaining something as basic as a blood test report would involve a day’s travel, with no assurance that results would be available. Such experiences deeply influenced Pichai’s vision of how technology could simplify everyday tasks and enhance efficiency.

    Pichai’s Ascent at Google

    After a brief spell in the semiconductor sector, Pichai joined Google in 2004, starting with the Google Toolbar—a product not widely recognised for its appeal. His dedication to enhancing user experience set him apart. He soon led the creation of Google Chrome, a browser initially met with skepticism by colleagues, and transformed it into the world’s leading browser. His contributions to technologies such as ChromeOS and Google Drive solidified his standing in the tech industry.

    Leadership at Alphabet Inc.

    In 2015, as part of a corporate restructuring, Pichai was appointed CEO of Google. By 2019, he further advanced to become CEO of Alphabet. Under his leadership, the company has intensified its pursuits in artificial intelligence, hardware development, and cloud services, all while managing the increasing scrutiny of regulations globally.

    Pichai’s accomplishments reflect not only personal success but also highlight the societal and economic challenges that many individuals encounter. His journey from water scarcity in Chennai to leading a tech giant exemplifies how early obstacles can offer valuable perspectives that shape effective leadership.

    You can check out the full episode here.


  • Repello Secures .2 Million in Seed Funding with Venture Highway at the Helm

    Repello Secures $1.2 Million in Seed Funding with Venture Highway at the Helm


    Artificial Intelligence Cybersecurity Startup Repello Secures $1.2 Million

    Artificial Intelligence cybersecurity startup Repello has successfully raised $1.2 million in a seed funding round led by Venture Highway, Pi Ventures, and Entrepreneur First. The investment also saw participation from prominent angel investors, including Meta board member Charles Songhurst, Sarvam AI CEO Vivek Raghavan, and Satya Vas. The funds will be allocated to enhance product capabilities, advance research in offensive testing simulations, and boost global outreach.

    Founded in 2024 by Aryaman Behera and Naman Mishra, Repello is dedicated to protecting generative AI platforms against ever-evolving attack vectors. While the development and innovation teams are located in Bengaluru, the startup manages its commercial and customer-facing operations from San Francisco.

    Repello’s Key Offerings

    The flagship product of Repello, ARTEMIS (Automated Red Teaming Engine for Mapping, Identification, and Scanning), simulates large-scale attack scenarios across text, visual, and audio dimensions to uncover vulnerabilities in Generative AI systems. In addition to ARTEMIS, Repello provides Repello Guard, a real-time security framework that monitors AI models during their deployment, identifying threats such as prompt injections, inappropriate content, and sensitive data leaks.

    Expanding International Presence

    North America stands out as Repello’s most dynamic market, driven by rapid AI adoption. The company is also gaining traction in regions like the Middle East, highlighting its growing international presence.

  • Deloitte Unveils Agentic AI Centre of Excellence in Asia Pacific Across India, Malaysia, and Singapore

    Deloitte Unveils Agentic AI Centre of Excellence in Asia Pacific Across India, Malaysia, and Singapore



    Agentic AI: Deloitte Launches New Centre of Excellence in Asia Pacific

    Agentic AI: Deloitte Launches New Centre of Excellence in Asia Pacific

    Deloitte has revealed the creation of a new Asia Pacific (AP) Agentic AI Centre of Excellence (CoE), strategically located in India, Malaysia, and Singapore. This initiative is integral to the firm’s strategy aimed at facilitating large-scale, credible artificial intelligence (AI) transformations throughout the region.

    Collaborative Efforts and Significant Investment

    The CoE is set to unite more than 6,000 specialists from the Asia Pacific area, collectively supporting an array of AI implementations valued above US$1 billion. This new establishment is intricately connected to Deloitte’s Global Agentic Network, which encompasses delivery centres across North America, Asia Pacific, and EMEA. By utilising this extensive network, the CoE will harness global partnerships and proprietary platforms to assist businesses in deploying digital workforces efficiently.

    Advancing Beyond Traditional Automation

    Deloitte indicates that this centre will empower organisations to transcend conventional automation methods through the integration of agentic AI—an advanced type of AI characterised by autonomous systems capable of managing intricate workflows while continuously learning and adapting.

    Insights from Leadership

    Sathish Gopalaiah, President – Technology & Transformation at Deloitte South Asia, remarked that the launch of the Asia Pacific Agentic AI CoE signifies a meaningful advancement in the approach to human-AI collaboration in India. The shift is visible, moving from AI focused on incremental improvements to AI acting as a driving force for substantial transformation.

    Innovation and Client Support

    The CoE is crafted to boost innovation by granting clients access to reusable tools, structured methodologies, and a dedicated space for rapid prototyping and validation of proofs of concept. Deloitte emphasised its collaboration with NVIDIA and the application of its exclusive Zora AI technology stack, enabling digital agents to autonomously manage critical tasks in various business sectors, including finance, procurement, and marketing.

    Role in India’s AI Ecosystem

    Saurabh Kumar, Partner at Deloitte India, highlighted the CoE’s significance within India’s AI landscape. He mentioned that India’s robust digital public infrastructure and profound engineering talent provide a unique platform to spearhead agentic AI solutions. The CoE is aimed at co-creating sector-specific autonomous agents that comply with Deloitte’s Trustworthy AI guidelines.

    Investment in Advanced AI Solutions

    This centre underscores Deloitte’s ongoing commitment to merging industry-specific expertise with cutting-edge engineering, aspiring to assist clients in evolving from experimental applications to scalable AI implementations.

    Understanding Agentic AI

    Agentic AI, as outlined by Deloitte, offers more sophisticated applications of artificial intelligence by enabling autonomous agents to independently manage intricate tasks, adapt to dynamic conditions, and facilitate strategic decision-making in real-time.


  • Shivnath Thukral, Head of Public Policy at Meta India, Announces Departure

    Shivnath Thukral, Head of Public Policy at Meta India, Announces Departure

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    Meta India Public Policy Head Transition

    Meta India public policy head Shivnath Thukral is set to leave his position at the end of this month. Thukral joined Meta (formerly Facebook) in 2017 and has spent nearly seven and a half years with the organisation, undertaking various policy roles. He was appointed director of public policy for Meta India in November 2022 after the departure of Rajiv Aggarwal.

    Before this, Thukral held the position of director of public policy at WhatsApp India for approximately four years. In March 2024, he was promoted to Meta’s vice-president for public policy.

    In a LinkedIn post on June 11, Thukral remarked that it was a challenging decision to make, but he feels confident that Meta’s policy engagement with stakeholders is at a strong and constructive stage, providing a solid foundation for further development. He expressed trust in the team’s ability to manage future challenges independently after having contributed to the establishment of various systems and processes.

    At present, Thukral’s next steps remain uncertain. He mentioned intentions to focus more on running, health, and family, indicating a commitment to lifelong learning and the anticipation of sharing updates on his future endeavors that would allow him to gain new experiences and tackle different challenges.

    India, with a combined user base exceeding one billion monthly users, is the largest market for Meta’s family of applications, including Facebook, Instagram, and WhatsApp. The country plays a critical role in Meta’s growth, especially concerning its initiatives in artificial intelligence.

    Since the start of 2025, the social media giant has collaborated with the state governments of Andhra Pradesh, Maharashtra, and Odisha to establish WhatsApp-based citizen service delivery models, all aimed at facilitating citizens’ access to government services and schemes swiftly.

    Furthermore, both the Andhra Pradesh and Maharashtra governments have entered into agreements to utilise Llama for various backend services, including document retrieval, to enhance productivity and efficiency among government employees.

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  • OpenAI Partners with Google Cloud to Fuel ChatGPT Amid Rising Demand, Lessening Microsoft Dependence

    OpenAI Partners with Google Cloud to Fuel ChatGPT Amid Rising Demand, Lessening Microsoft Dependence


    OpenAI and Google Cloud Partnership: A Strategic Move in AI Computing

    OpenAI has formed a partnership with Google Cloud to cater to its increasing requirements for computing power, as reported by sources to Reuters. This unexpected cooperation arises between two prominent competitors in the artificial intelligence arena. The collaboration, finalised in May following extensive discussions, integrates Alphabet’s cloud services into OpenAI’s infrastructure, which was primarily powered by Microsoft’s Azure.

    Shifts in the AI Landscape

    This partnership signifies a transformation in how key AI players approach the competitive landscape in generative AI. While OpenAI’s ChatGPT presents a serious challenge to Google Search, the two companies are focused on a mutual need for expansive and scalable computing capabilities.

    Industry Reflections on AI Development

    Elon Musk, CEO of Tesla, recently conveyed concerns about safety and project timelines on X, which reflects a broader industry sentiment as companies grapple with rising computational demands.

    Google’s Gains from the Collaboration

    The collaboration serves as a significant triumph for Google. Its cloud division, which contributed £43 billion to Alphabet’s 2024 revenue, increasingly relies on AI startups and larger enterprises as key growth avenues. By welcoming OpenAI, Google expands its customer base, which already includes leading firms such as Apple, Anthropic, and Safe Superintelligence, all founded by former OpenAI leaders.

    Analysts Weigh In on the Partnership

    Scotiabank analysts labelled the partnership as ‘somewhat surprising,’ noting in a client communication that this collaboration underscores Google Cloud’s growth opportunities, while also highlighting competitive pressures posed by ChatGPT. They stated, “The deal highlights that both firms are willing to set aside competition to satisfy the substantial computing demands.” Ultimately, they perceive this as a significant benefit for Google’s cloud division but maintain concerns that ChatGPT continues to represent an escalating challenge to Google’s search supremacy.

    OpenAI’s Rising Computational Needs

    OpenAI’s demand for computing has surged since the viral emergence of ChatGPT in late 2022. The organisation, now achieving a £10 billion annual revenue run rate, is actively expanding through infrastructure projects like the £500 billion Stargate initiative in partnership with SoftBank and Oracle and large-scale agreements with CoreWeave. OpenAI is also dedicated to developing its custom AI chips, with plans to finalise designs later this year.

    Microsoft’s Evolving Role in OpenAI’s Infrastructure

    Up until early this year, Microsoft was OpenAI’s exclusive infrastructure partner. Currently, both companies are negotiating to amend the terms of their multibillion-dollar agreement, including Microsoft’s equity stake in OpenAI. Sources indicate that OpenAI’s previous reliance on Microsoft initially hindered a deal with Google.

    Google’s AI Hardware Expansion

    Simultaneously, Google has begun to monetise its AI hardware, including tensor processing units (TPUs), which were previously reserved for internal applications. This initiative enables Google to provide competitive, AI-oriented cloud solutions to a wider array of clients. However, Google CFO Anat Ashkenazi recognised in April that the company still does not possess enough capacity to fulfill the entire demand.

    Alphabet’s Strategic Focus on AI

    While ChatGPT’s growing user base raises speculation regarding its potential impact on Google’s search market share, Alphabet CEO Sundar Pichai has minimised the competitive threat. Google’s DeepMind continues to advance its own sophisticated models, and the company is committed to embedding generative AI into both consumer and enterprise applications.

    Nonetheless, selling cloud capacity to OpenAI introduces additional complexities, particularly in managing internal resource demands alongside third-party agreements. As Alphabet’s expenditures related to AI are projected to reach £75 billion this year, there is increasing pressure to generate returns without sacrificing strategic independence.

  • Mistral Launches Europe’s First AI Reasoning Model to Compete on the Global Stage

    Mistral Launches Europe’s First AI Reasoning Model to Compete on the Global Stage

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    AI reasoning advancements have been propelled forward by French artificial intelligence firm Mistral, marking a significant milestone as it unveils Europe’s inaugural AI model designed specifically for reasoning. With the launch of two innovative models on Tuesday, Mistral positions itself in the competitive global landscape, traditionally dominated by American and Chinese technology leaders. The newly introduced models are the open-source Magistral Small and a more robust enterprise version named Magistral Medium.

    In contrast to conventional large language models that depend primarily on extensive datasets and significant computational resources, reasoning models harness chain-of-thought techniques. This approach dissects problems incrementally, allowing for more precise and contextually relevant outcomes. Mistral’s initiative aligns with a global trend among AI developers moving from brute-force scaling to more sophisticated, human-like reasoning in machine learning processes.

    Mistral highlighted the essence of this transition in a statement, emphasising that effective human thinking is not linear but rather interwoven with logic, insight, uncertainty, and exploration. The development of reasoning language models has empowered organisations to enhance and delegate complex cognitive processes to AI.

    This launch signifies a pivotal moment for Mistral, bolstered by prestigious endorsements, including that of French President Emmanuel Macron. Despite its valuation of $6.2 billion, the Paris startup has so far found itself trailing behind larger competitors like OpenAI, Google, and China’s DeepSeek when it comes to market influence and widespread adoption.

    However, the shifting landscape within the industry may provide Mistral with new opportunities. As the scalability of current models encounters performance ceilings, the emphasis on reasoning instead of sheer data volume could potentially afford nimble, innovation-minded companies like Mistral the chance to surpass their competitors.

    The Magistral Small model is now downloadable on Hugging Face, offering reasoning capabilities in several languages: English, French, Spanish, Arabic, and simplified Chinese. By adopting an open-source framework, Mistral aligns itself with a select but expanding group of companies advocating for transparency in AI, contrasting with the closed model strategies typical of many US firms.

    While OpenAI and Google launched reasoning models in the previous year, Chinese technology companies such as DeepSeek and Alibaba have gained recognition by providing cost-effective open-source options. Meta, another key player in AI, has not yet introduced a standalone reasoning model, although it asserts that its latest products include reasoning functionalities.


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  • Snap’s Innovative AR Glasses Set to Debut in 2026, Transforming Daily Experiences

    Snap’s Innovative AR Glasses Set to Debut in 2026, Transforming Daily Experiences



    Specs: Snap Inc’s Next-Generation Augmented Reality Glasses

    Specs: Snap Inc’s Next-Generation Augmented Reality Glasses

    At the Augmented World Expo 2025, Snap Inc. made a significant announcement regarding its next-generation glasses, termed “Specs,” set to hit the market in 2026. These innovative glasses are lightweight, high-performance wearable computers with see-through lenses, merging augmented reality (AR) and artificial intelligence (AI) into the physical realm.

    Vision for the Future of Computing

    Evan Spiegel, who co-founded Snap and serves as CEO, mentioned that the timing is ripe for a transformation in computing that seamlessly combines digital experiences with the physical world. Excitement surrounds the upcoming launch of Specs as they represent a leap in AI and AR technology, resulting in new, human-focused computing experiences. Snap holds the view that Specs are the most sophisticated personal computing devices available, and the anticipation is palpable for users to experience them firsthand.

    Investment and Development

    Snap has dedicated over $3 billion and a span of 11 years in research and development to materialize Specs. Unlike traditional smartphones, which limit digital engagement to a flat screen, Specs are designed to facilitate computing in a spatial, intuitive, and hands-free manner. They empower users to browse, stream, engage, and play without the need to handle a separate device.

    Foundation Laid by Previous Versions

    The fifth-generation Spectacles, released in 2024 for developers, set the stage for this new consumer edition. Snap’s AR platform now boasts over 8 billion interactions with its lenses each day, supported by 400,000 developers contributing more than 4 million lens creations.

    Functionality and Applications

    Specs are equipped to comprehend their surroundings using cutting-edge machine learning, presenting context-aware assistance, game overlays, and creative functions. Whether one is cooking, traveling, or exploring a city, Specs aim to create a harmonious blend of digital interactions with everyday experiences.

    Applications in Development

    Several exciting applications are already in progress, including:

    • Super Travel (Gowaaa): Translates signs, menus, and currencies for international travellers.
    • Drum Kit (Paradiddle): Provides guided drum lessons with visual elements.
    • Cookmate (Headraft): Recommends recipes and offers step-by-step cooking guidance.
    • Pool Assist (Studio ANRK): Aids in improving pool strategies in real time.
    • Wisp World (Liquid City): Enables users to embark on imaginative explorations powered by AR.

    Updates to Snap OS and Lens Studio

    Snap has revealed several enhancements to its Snap OS and Lens Studio tools:

    • Enhanced integrations with OpenAI and Google’s Gemini allowing developers to craft multimodal, AI-driven experiences tapping into speech, vision, and contextual awareness.
    • The Depth Module API ensures precise 3D anchoring of digital elements in the physical environment.
    • Snap3D API aids in real-time 3D object generation in AR.
    • The Speech Recognition API enables real-time transcription across over 40 languages, ensuring high accuracy even for non-native speakers.

    Additional Features and Collaborations

    Other tools include a Fleet Management app for overseeing multiple Specs devices, a Guided Mode for immersive experiences based on location, and Guided Navigation for AR-enhanced museum and city tours.

    Furthermore, Snap is partnering with Niantic to develop Spatial VPS (Visual Positioning System) for Specs, creating a collectively enhanced AI map of the world. The inclusion of WebXR support in browsers will streamline developers’ ability to test and deploy AR experiences.

    Integration into Entertainment Platforms

    Companies like Enklu, known for its Verse Immersive theatres in the US, are beginning to integrate Specs into their entertainment offerings. In Chicago, users can now enjoy the game SightCraft with the glasses, with plans for expansion to additional cities.

    Invitation for Developers

    For those interested in creating AR applications for Specs, Snap is encouraging early access sign-ups at spectacles.com/lens-studio.


  • Apple Intelligence Takes a Leap Forward: Enhanced Live Translation, Genmoji Innovations, Visual Smarts, Fresh Developer Tools, and Beyond!

    Apple Intelligence Takes a Leap Forward: Enhanced Live Translation, Genmoji Innovations, Visual Smarts, Fresh Developer Tools, and Beyond!


    Apple Intelligence Expands with New AI Features

    Apple has unveiled an exciting enhancement to Apple Intelligence, its collection of artificial intelligence features integrated across iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro. The latest update introduces capabilities such as Live Translation, visual intelligence to interpret content on screens, more dynamic Genmoji, and custom image generation via Image Playground. Notably, Apple is also granting third-party developers direct access to its on-device foundation model, ensuring swift, private, and offline AI interactions.

    Live Translation: Real-Time Multilingual Messaging and Calls

    One of the standout features is Live Translation, now embedded within Messages, FaceTime, and Phone. Users can input text or speak in one language, which gets automatically translated in real time, along with voice and captions based on the application in use. This function employs on-device models, thereby maintaining user privacy and operating entirely offline.

    Genmoji and Image Playground: Creative AI, Personalised

    The updates to Genmoji now allow users to create personalised emojis by blending existing emojis and adding text prompts for further customisation. Adjustments to hairstyles, expressions, and attributes enable Genmoji to mirror friends and family closely. Furthermore, Image Playground introduces features akin to ChatGPT, permitting users to select artistic styles such as vector or oil painting, or to create a unique look using the “Any Style” option.

    Importantly, Image Playground will only share data with ChatGPT if explicit permission is granted by users.

    Visual Intelligence: Contextual Understanding Across Screens

    Apple’s Visual Intelligence extends AI functionality to encompass whatever appears on a user’s display. By simply tapping a button, users can request ChatGPT or Apple Intelligence to recognise products, evaluate visuals, or extract pertinent information like event details from messages and websites. This information can subsequently be transformed into calendar entries, reminders, or online searches through compatible apps like Etsy and Google.

    Apple Watch Gets Smarter With Workout Buddy

    The Apple Watch introduces Workout Buddy, a real-time motivational assistant driven by user data. This feature assesses fitness history, heart rate, distance, and various metrics to provide tailored, dynamic feedback using voice models from Fitness+ trainers. Workout Buddy operates offline and upholds user privacy, with information processed and stored on the device.

    Foundation Models for Developers: Apple’s AI Goes Open

    In a groundbreaking initiative, Apple is making the on-device AI model that supports Apple Intelligence accessible to developers. Through the new Foundation Models framework, applications can integrate privacy-focused intelligence without requiring internet access or incurring cloud expenses. Functions like guided generation, tool calling, and natural language understanding can be implemented with as little as three lines of code.

    Examples of applications include custom quizzes in educational platforms or voice-controlled functionalities in offline navigation systems.

    Shortcuts and Siri: Smarter, More Private

    Apple’s Shortcuts app has become even more intelligent with new actions powered by Apple Intelligence. Users can design personalised workflows that leverage on-device AI or opt for Private Cloud Compute. Siri has also been upgraded, enhancing its capability to manage complex inquiries, maintain conversational context, and interact with features such as Writing Tools and ChatGPT.

    For instance, a student could compare lecture transcripts with their notes or effortlessly generate summaries using Siri, ensuring data stays entirely on the device.

    Everyday Enhancements Across Apple Ecosystem

    • Reminders now automatically categorise actions from emails and notes.
    • Apple Wallet provides a summary of order tracking from different merchants.
    • Messages includes auto-suggested polls and AI-generated backgrounds.
    • Mail and Photos offer enhanced summaries and memory creation using natural language.
    • Visual intelligence identifies objects via camera or screen and can suggest calendar events.
    • The Clean Up feature in Photos removes unwanted elements from images without altering essential content.
    • Image Wand refines rough sketches into polished illustrations within Notes.
    • Smart Reply, Previews, and Reduce Interruptions Focus enhance notifications and messaging.

    Apple’s AI Privacy Strategy: Local First, Cloud Only When Needed

    Apple remains committed to prioritising user privacy. The majority of AI operations are performed directly on-device, with Private Cloud Compute used for more intensive tasks only as necessary. The cloud servers, built on Apple Silicon, have open code independently verifiable to ensure transparency.

    Languages and Rollout Timeline

    Apple Intelligence is set to support eight additional languages by the close of 2025, including Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Traditional Chinese, and Vietnamese. Currently, supported languages encompass English (various regions), French, German, Italian, Spanish, Japanese, Korean, and Simplified Chinese.

    The features are now accessible to developers through the Apple Developer Program and are scheduled for a public beta next month via the Apple Beta Software Program. The complete rollout is anticipated this autumn on all iPhone 16 models, iPhone 15 Pro series, and M1 or newer iPads and Macs, with Siri and system language configured to a supported option.