Revamping FMCG Marketing: Cultivating Authenticity for Enduring Consumer Bonds
"In today’s hyperconnected landscape, FMCG brands must compete for attention, trust, and relevance."
"In today’s hyperconnected landscape, FMCG brands must compete for attention, trust, and relevance."
Packaging strategies vary by channel: retail for visibility, D2C for storytelling, and quick commerce for speed.