DailyObjects Partners with Zepto for Quick Delivery of Tech Accessories

DailyObjects, a brand centred on tech and lifestyle products, has formed a partnership with the quick commerce platform Zepto to enable the prompt delivery of essential tech accessories. Through this collaboration, items such as wireless power banks, charging docks, speedy chargers, cables, phone cases, and tech organisers will be accessible on Zepto’s platform, greatly enhancing consumer convenience and availability.

Expanding Footprint through Quick Commerce

The partnership is poised to significantly broaden DailyObjects’ retail presence. Saurav Adlakha, Co-founder and COO of DailyObjects, mentioned that quick commerce has altered shopping behaviours by facilitating almost instantaneous delivery. He expressed enthusiasm about this collaboration, believing it would assist in reaching a wider customer base and improving product accessibility for users.

Convenience in Tech Access

Chandan Mendiratta, Zepto’s Chief Brand & Culture Officer, remarked on how this partnership aligns with Zepto’s commitment to delivering speed and ease. He noted that tech accessories are everyday necessities, and users will now have immediate access to chargers, power banks, or cables when they are most needed.

Growth of Quick Commerce in India

This collaboration arrives at a time when quick commerce platforms in India are broadening their product ranges beyond mere groceries and daily necessities. The quick-commerce sector in India was anticipated to surge from $100 million in 2020 to over $6 billion in annual sales by 2024, as per Datum Intelligence.

Competitive Market Environment

Competitors of Zepto, such as Blinkit, owned by Zomato, and Swiggy Instamart, have also begun offering electronic gadgets and tech accessories, including smartphones, printers, and laptops. This trend signifies a significant shift within the market, reflecting an increasing demand for the timely delivery of tech products throughout the nation.