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Google Pixel 10: Anticipated Smartphone Release with AI Innovations

Google seems to be intensifying preparations for the introduction of its upcoming flagship smartphone, the Pixel 10. Recently, new leaks have surfaced, allegedly from a commercial filming session, showcasing insights into the phone’s design while hinting at a variety of AI-driven features that are set to characterise this new device.

Discovered by a user on the platform X (previously known as Twitter), the images from behind the scenes display a professional film crew engaged in what is being described as a comprehensive commercial shoot for the Pixel 10. This shoot involved sophisticated equipment, including a macro probe lens and a Panavision rig, with over 20 crew members dedicated to capturing footage of an individual simply holding the smartphone. The detailed storyboards featuring the labels “Google” and “Pixel 10” lend further authenticity to the claim, as the visual style corresponds with Google’s established marketing approach.

Just out for a walk… stumbled onto a full-on commercial shoot for the Google Pixel 10. They had a macro probe lens, a Panavision rig, and 20+ crew members… to film someone holding a phone. If the Pixel camera’s so good, why not just use it? #BTS #Vancouver pic.twitter.com/muDluZfK75

— Mark Teasdale ★ (@MarksGonePublic) May 23, 2025

Marketing Strategy and AI Features

This campaign seems to revolve around the tagline: “Ask more of your phone,” likely referencing the new array of AI functionalities Google highlighted during its I/O 2025 developer event. If the messaging is indicative, the Pixel 10 is set to place a significant emphasis on generative AI, potentially making it the most AI-centric smartphone that Google has released.

Design and Key Features of the Pixel 10

In terms of aesthetics, the Pixel 10 appears to closely mirror the design of the Pixel 9 Pro. Leaked images exhibit a black “Obsidian” variant of the device, showcasing a triple-camera setup that was previously exclusive to the Pro model, indicating that this feature may now be available across the entire Pixel 10 series. Elements such as the power button and volume controls remain in their familiar locations. Additionally, the storyboards reveal two circular sensors located near the camera array, likely housing a flash and a temperature sensor, resembling the design of the Pixel 9 Pro.

Notably, the storyboard suggests new camera functionalities, with one panel dedicated to a feature tagged “Add Me,” which may point towards an AI-enhanced capability for group photography or image compositing. Another anticipated feature titled “Video Generative ML” is expected to debut in Google Photos, offering AI-facilitated video editing options. This is complemented by “Speak-to-Tweak,” a voice-controlled photo editing tool, and “Sketch-to-Image,” which can transform simple user sketches into realistic images, akin to Samsung’s Galaxy AI.

Hardware and Software Anticipations

Previous leaks indicate that the Pixel 10 will be powered by the next-generation Tensor G5 chip, with 12GB of RAM as standard. The Pixel 10 Pro may elevate this further with 16GB of RAM, staying consistent with the Pixel 9 Pro series. A Geekbench listing has already shown that the Tensor G5 is currently being tested on Android 15, though it is expected that the Pixel 10 will be released with Android 16, representing the OS’s first appearance.

In terms of photography, conceptual renders suggest a robust triple-lens system featuring a 64MP main sensor, a 64MP ultra-wide lens, and a 64MP periscope telephoto lens, potentially providing up to 50x digital zoom. These specifications stem from speculative artistic interpretations and ought to be regarded with caution until officially confirmed by Google.

Expected Launch Timeline for the Pixel 10

Although Google has not officially confirmed the Pixel 10’s release, the company generally unveils its flagship smartphones during late summer. With last year’s Pixel 9 series debuting in August, a similar timeline is expected for the Pixel 10.

As this commercial shoot leak stands as the most credible pre-launch revelation to date, expectations are soaring that the Pixel 10 will enhance Google’s hardware strategy and significantly elevate the standard for AI integration in smartphones.


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