India’s Tablet Market Performance in 2025

India’s tablet market has shown a remarkable performance in 2025, with a year-on-year (YoY) growth of 15% and a quarter-on-quarter (QoQ) increase of 13% in Q1, as reported by CyberMedia Research (CMR). This growth is largely attributed to aspirational consumers who are leaning towards premium, high-performance devices equipped with future-ready 5G connectivity.

Trends in Premium Tablets

The premium tablet segment experienced a significant growth of 41% YoY. This indicates a shift in consumer preference towards performance-centric and ecosystem-driven gadgets. Additionally, 5G tablets made up 43% of the market, highlighting India’s preparedness for next-generation connectivity.

According to Prabhu Ram, Vice President of the Industry Research Group at CMR, Indian consumers are increasingly looking for state-of-the-art devices that cater to their needs for work, education, and entertainment.

Market Leaders and Their Performance

Samsung dominated the tablet market with a 34% market share, achieving a QoQ growth of 30%. The Galaxy Tab A9 Plus 5G was particularly successful, accounting for 98% of Samsung’s total tablet shipments in this quarter.

Apple ranked second with a 21% market share, showcasing an 18% YoY growth, primarily driven by the iPad 11, which represented nearly half of Apple’s tablet shipments. The recent introduction of the iPad Air (2025) is anticipated to reinforce Apple’s market position.

Ram noted that the Apple iPad continues to perform well, backed by the brand’s strong reputation and a well-integrated ecosystem, which is crucial for users seeking a cohesive, multi-device experience.

Lenovo secured the third position with a 19% market share. Their growth is fueled by consistent demand for the Tab M11 Series and M9, although overall growth has been tempered by challenges in the mid-tier segment.

Conversely, Xiaomi has made impressive gains with a 59% YoY growth. The Xiaomi Pad 7 stood out in the premium segment, capturing 36% of premium tablet sales.

Competitive Strategy Insights

Menka Kumari, Senior Analyst at CMR, remarked that brands such as Samsung, Apple, Lenovo, and Xiaomi have effectively met evolving consumer preferences through unique offerings across various price ranges. The rise in premium tablets highlights the increasing demand for performance-focused and future-oriented devices.

OnePlus has also shown remarkable progress, recording a 32% YoY growth from a smaller market presence, indicating its potential for expansion in a competitive environment.

Future Projections

CMR predicts a steady growth of 10–15% for the tablet market throughout 2025. This upward trajectory is expected to be maintained, driven by the digital-first consumers in India, the upcoming academic admissions season, and festive promotions.

Kumari mentioned that future demand is likely to be driven by AI features and enhanced ecosystem integration, particularly during the admissions period, buoyed further by robust festive promotions.