TAG: The Ultimate Bluetooth Tracking Device for Android Users

TAG is a Bluetooth-based tracking device launched by Boat, specifically tailored for Android users. This innovative gadget connects seamlessly with Google’s Find My Device network, enabling users to find misplaced items such as keys, wallets, and luggage effortlessly.

Key Features of TAG

The TAG utilises Bluetooth Low Energy (BLE) technology, offering semi-real-time location tracking through Google’s expansive network of Android devices. Users have the option to mark items as “Lost” and receive regular location updates. Additionally, TAG includes an 80dB built-in alarm, making it easier to find lost items in noisy or crowded places. The device also incorporates an anti-tracking feature which notifies users if an unknown TAG is detected nearby, helping to alleviate privacy and security concerns.

Battery Life and Customer Convenience

With an impressive battery life of up to one year, the TAG does not require a SIM card and features a user-replaceable battery. The package contains an extra battery, a lanyard, and double-sided tape, offering users various options for attaching the device to their belongings. Priced at ₹1,299, the boAt TAG is easily accessible through multiple online platforms like Amazon and Flipkart, as well as quick commerce services such as Blinkit, Swiggy Instamart, and Zepto, alongside select retail stores.

Competition in the Bluetooth Tracking Market

The Boat TAG enters a saturated market dominated by prominent competitors such as Apple’s AirTag and Samsung’s SmartTag. Apple’s AirTag, priced at ₹3,490, employs ultra-wideband (UWB) technology for accurate location tracking within Apple’s Find My network, which harnesses millions of Apple devices worldwide. However, AirTags are primarily designed for iOS users, limiting their functionality for those on Android.

Samsung’s SmartTag and SmartTag+ also feature UWB technology, yet their compatibility is restricted to Samsung’s Galaxy devices. Priced higher than Boat TAG, these alternatives provide features such as AR-based guidance to locate items effectively.

Alternatives for Android Users

For users on Android, there are alternatives like JioTag, which includes the recently introduced JioTag Go, both of which support Find My Device integration. JioTag also offers a variant called Air that is compatible with Apple’s Find My network. Such options cater to various ecosystems, giving users the flexibility to choose based on their device preferences.

The Boat TAG is strategically positioned to bridge the gap in the Android tracking device market, providing Find My Device integration at a competitive price point, although it is worth noting that its reliance on Bluetooth may limit its tracking efficiency compared to AirTags and SmartTags equipped with UWB technology.