Nykaa Snap Star Beauty Incubator Program

Nykaa has teamed up with Snapchat to launch the Nykaa Snap Star Beauty Incubator Program, a groundbreaking initiative aimed at empowering Gen Z beauty influencers. This collaboration seeks to transform how young creators in India interact with beauty, culture, and content, fostering a new community of digital-first voices nationwide.

Creating Opportunities for Emerging Creators

The program will unite a selected group of budding creators from various regions in India. These influencers will receive practical assistance from Snapchat’s platform experts and beauty mentoring from Nykaa. Participants will focus on crafting innovative content related to makeup, skincare, fragrance, and personal care, enjoying exclusive access to product launches, augmented reality tools, and cultural collaborations.

Access to Education and Mentorship

As part of the incubator, creators will benefit from Snap Schools and mentorship from Snapchat’s creative teams. The standout performers will be given the chance to become official Snap Stars, a designation reserved for renowned creators globally. They will also be invited to attend Snapchat events and engage in brand partnerships and cultural campaigns. All members will collectively form the #NykaaSnapStarSquad, an intellectual property co-owned by Nykaa and Snapchat, aimed at fostering real-time beauty discussions on the platform.

Insights from Industry Leaders

A spokesperson for Nykaa mentioned that the company has always supported the voices that define beauty in India. Today, it is Gen Z that is rapidly reshaping this narrative. This demographic is not merely setting trends; they are igniting movements. Nykaa found a matching platform in Snapchat, which is bold, expressive, and deeply resonant with this generation’s language. The incubator serves not just as a campaign, but as a platform to launch India’s next group of beauty storytellers. Together with Snapchat, Nykaa aims to unveil new avenues for discovering, creating, and leading—on Gen Z’s terms, in their tone, and through their perspective.

Understanding the Market Potential

Saket Jha Saurabh, Director and Head – Content & AR Partnerships at Snap Inc., indicated that data from the Snap BCG Gen Z report clearly reveals significant insights. India’s beauty and personal care market is valued between $15-20 billion, with Gen Z driving an impressive 44% of this growth. This influence extends beyond purchasing; it involves leading dialogue through creativity and visual expression, which is central to the Snapchat experience. This is why the Gen Z Beauty Creator Incubator holds such importance. It serves to officially empower this group with the microphone and camera. Nykaa understands the modern definition of beauty better than anyone, while Snapchat provides the most genuine platform for sharing their stories. There is excitement in partnering with Nykaa to launch the next generation of beauty leaders who will inspire their peers across the country, one Snap at a time.

Apply to Join the Program

Applications for the Nykaa Snap Star Beauty Incubator Program are now available on both Nykaa and Snapchat’s official sites.