Adobe Firefly Video Model: AI-Powered Video Generation Tool
Adobe has launched the Firefly Video Model, which represents the premiere AI-powered video generation tool that is commercially safe for use. This model is currently offered in public beta and provides IP-conscious video creation, making it an appealing resource for brands, enterprises, and creative experts seeking high-quality AI-generated content ready for production.
Integration with Adobe Firefly
The Firefly Video Model is a component of Adobe’s innovative Firefly web application, functioning as a creative centre for producing images, videos, vectors, and more. It boasts seamless compatibility with Adobe Creative Cloud applications, enabling users to effortlessly shift from initial ideas to finished production.
Empowering Creative Control
David Wadhwani, President of Adobe’s Digital Media Business, highlighted, “Firefly provides creative experts with exceptional control over their projects and IP-friendly AI tools that can be dependably used in practical settings.” Users participating in the beta testing have remarked on its transformative impact for concept generation and visual production.
AI-Powered Features of the Firefly Video Model
The Firefly Video Model brings forth a variety of AI-enhanced functionalities, allowing users to:
- Produce videos based on text prompts or images, converting basic inputs into high-quality clips.
- Utilise AI-driven camera controls for versatile angles, striking close-ups, and cinema-like effects.
- Enhance content by incorporating AI-generated motion design, b-roll sequences, and atmospheric enhancements.
- Create videos in 1080p resolution, with a 4K option anticipated shortly.
Prominent brands and organisations including Dentsu, Gatorade, and Stagwell have begun utilising the video generation features offered by Firefly for large-scale content creation.
Adobe Firefly Subscription Plans
To enhance the Firefly Video Model experience, Adobe has launched Firefly Standard and Firefly Pro subscription options, granting access to a wide range of AI-driven tools:
Firefly Standard
- Monthly Plan (M2M): $9.99/month
- Annual Plan (Prepaid – PUF): $99.99/year
Firefly Pro
- Monthly Plan (M2M): $29.99/month
- Annual Plan (Prepaid – PUF): $299.99/year
Pricing in India (Inclusive of 18% GST)
- Firefly Standard (Monthly): ₹797.68
- Firefly Standard (Annual): ₹7,986.24
- Firefly Pro (Monthly): ₹2,394.22
- Firefly Pro (Annual): ₹23,944.56
New AI-Powered Translation Tools
Adobe has also incorporated advanced AI capabilities for audio and video translations, empowering users to:
- Convert spoken words into various languages while maintaining the original voice tone and rhythm.
- Convert 3D sketches into professional-grade images through Scene to Image (beta), simplifying the process of crafting high-quality visuals.
The Firefly Video Model (beta) is now available through the Firefly web application, with subscription plans ready for acquisition.






