Secure Calls Feature Launched by Truecaller for Business

Secure Calls is a new offering from Truecaller, introduced under the Truecaller for Business platform, aimed at addressing the rising problem of call spoofing. This feature enhances the existing Verified Business solution, adding a vital layer of verification for every call initiated by registered enterprises.

What is Secure Calls?

With Secure Calls, business users undergo a verification process in the backend, ensuring the authenticity of each call prior to connection. Once confirmed, the call is marked as a “Secure Call” in the Truecaller app, allowing recipients to feel more assured regarding the legitimacy of the communication.

Why is Secure Calls Important?

Truecaller emphasises that this solution is tailored to prevent fraudulent activities by enabling users to distinguish between genuine calls and those that are impersonated. Fredrik Kjell, the Chief Operating Officer at Truecaller, noted the importance of this feature, stating that spoofed calls undermine trust and cause substantial distress for users.

Real-World Application

The Indian property firm NoBroker has already adopted the Secure Calls feature, highlighting its benefits in enhancing customer protection and personalising call messages.

Key Benefits of Secure Calls

• Reduced Spoofing: Secure call signing significantly complicates the efforts of fraudsters to impersonate legitimate companies.
• Enhanced Verification: Each individual call can be verified by businesses, rather than just their identity.
• Greater User Trust: Additional visual indicators for Secure Calls provide users with extra reassurance.
• Brand Protection: Companies can protect their reputation by mitigating misuse of their brand name.
• Improved User Interface: Calls confirmed as Secure Calls are distinctly indicated within the Truecaller app.

From today onwards, Secure Calls will be available to businesses on a global scale.