Powerhouse91’s Significant Milestone in the Wellness Sector

Powerhouse91 has recently achieved a remarkable milestone by exceeding Rs 100 crore in annual recurring revenue (ARR) as of March, as reported by sources at Startup Superb. The startup exemplifies how a wellness-focused business can thrive by identifying specific consumer needs and fostering innovation within niche markets.

Strategic Focus on Core Brands

According to an unnamed source, “Powerhouse91 not only crossed the three-digit ARR but also gained EBITDA profitability in April 2025.” This accomplishment is credited to the company’s concentrated efforts on two primary brands, combined with a strong emphasis on financial discipline.

About Powerhouse91

Founded in early 2022 by Aqib Mohammed and Shashwat Diesh, Powerhouse91 operates two key consumer brands: Azah, dedicated to feminine hygiene and wellness, and Slovic, which focuses on fitness. The startup has raised $2.5 million from Titan Capital and various angel investors, such as Haresh Chawla, FJ Labs, Crossbeam Venture Partners, and Varun Alagh, the co-founder of Mamaearth. Notably, the last funding round occurred nearly four years ago.

Organic Growth Strategy

This unique strategy of prioritising organic growth over venture capital distinguishes Powerhouse91 in an industry where many D2C brands struggle with high expenses and inefficient capital usage, as highlighted by the previously mentioned source.

Distribution Channels

Whereas other D2C brands rely on a multitude of sales channels, Powerhouse91 focuses solely on online distribution, with significant sales coming from rapid commerce and e-commerce platforms such as Blinkit, Zepto, and Amazon.

Performance Insights

In March, the company reportedly processed around 2.4 lakh orders, experiencing robust double-digit growth in its monthly volume. Another insider disclosed that Powerhouse91 achieved a net merchandise value of Rs 77 crore and an EBITDA loss of Rs 4 crore in FY25.

Fiscal Year Highlights

According to data from startup intelligence platforms, Powerhouse91 attained nearly Rs 40 crore in revenue, alongside Rs 5.97 crore in losses during the fiscal year concluding in March 2024 (FY24).

The Growth of Wellness-Driven Brands

Wellness-oriented digital-first brands have consistently expanded in recent years, even amidst funding and customer acquisition challenges facing the broader D2C landscape. Mosaic Wellness, the parent company of Man Matters and Bodywise, reported Rs 333 crore in revenue for FY24, while Innovist, which manages Bare Anatomy and Chemist at Play, achieved Rs 127 crore during the same period. Their focus on capital efficiency and fostering customer loyalty in targeted niches differentiates them from many early-stage D2C brands that adopt a growth-at-all-costs mentality.