Kuku Technologies Expands AI Content Production
Kuku Technologies, the parent entity behind Kuku FM and Kuku TV, is setting up an AI-driven content production team comprising 1,000 members as part of its strategy to expand its microdrama sector worldwide, as per insights from industry insiders. The organisation has already recruited nearly 200 individuals for the Mumbai unit and aims to grow this workforce to approximately 1,000 by the conclusion of the current financial year, according to sources.
The recruitment process is taking place as Kuku has confidentially submitted initial IPO documents to the market regulator SEBI for a public offering potentially worth up to Rs 3,500 crore. The company aims for an estimated valuation of around $1.8 billion through this IPO.
New AI-led Production Team
Kuku is integrating writers, directors, and engineers into its new AI-centred division. Writers will be tasked with crafting narratives and dialogues, filmmakers will direct the visual aspects, while engineers will develop AI technologies that ensure narrative consistency across extended series.
Cost Efficiency and Productivity with AI
Kuku anticipates that AI will significantly reduce microdrama production expenses to between 30-50% of those in China, estimating production costs below $100 per minute compared to over $150 in China. Additionally, AI-assisted production can enable a single individual to produce approximately 20 minutes of operational video in one day, in contrast to about one minute achievable through traditional filming methods.
Kuku opted not to provide a comment when approached for input.
Overview of Kuku Technologies
Established in 2018 by IIT graduates Lal Chand Bisu, Vinod Kumar, and Vikas Goyal, Kuku administers various platforms including the vernacular audio service Kuku FM, the short-video application Kuku TV, and the edutainment platform Guru. The company reports having over 10 million active paying subscribers, as well as 400 million app downloads and a content library that exceeds 60,000 hours in multiple Indian languages.
Kuku has successfully raised over $150 million from an array of investors such as Fundamentum Partnership, Krafton, Vertex Ventures, Granite Asia, IFC, Paramark Ventures, India Quotient, and 3one4 Capital. Notably, former Indian cricket captain MS Dhoni is also among its supporters.
Sources indicate that Kuku’s revenue surged nearly sevenfold, exceeding Rs 1,400 crore in FY26 compared to Rs 240 crore in the fiscal year that closed in March 2025.