Marketing

When appliances fail, Indian households often give a chaanta instead of replacing them. Flipkart's campaign urges upgrades.

Blinkit has dropped its 10-minute delivery claim, focusing instead on product quantity delivered.

Dell admits PC buyers are indifferent to AI features, focusing instead on traditional hardware specs.

SkinInspired has raised $2.9 million in Series A funding led by Spring Marketing Capital for growth.

Kapiva’s revenue grew 50% to Rs 342 crore in FY25, but losses rose 23% to Rs 69 crore amid high...

Traya reported 43.2% growth in FY25, but losses emerged due to rising expenses, marking a reversal from FY24.

Kuku FM reported a 175% revenue jump in FY25 but faced increased losses due to high advertising costs.

Spotify’s I-Pop Icons Live in Mumbai showcased India's vibrant pop scene, blending music with design.

KFC India’s Feastival became part of Mumbai’s daily rhythm, turning billboards into a moving experience.

Havells' Making a Difference podcast invites voices to discuss ideas shaping India’s cultural identity.