D2C Skincare Brand Deconstruct Raises Rs 65 Crore in Funding
D2C skincare brand Deconstruct has successfully secured Rs 65 crore ($7.7 million) in funding from L’Oréal’s VC fund BOLD, V3 Ventures, and DSG Consumer Partners. This financing round also saw participation from existing investors, including Kalaari Capital and Beenext.
Previously, in August 2022, Deconstruct raised $2 million during its seed funding round from Kalaari Capital’s flagship initiative CXXO and Beenext.
The newly acquired funds will be directed towards:
- Product innovation
- Strengthening leadership in existing categories like sunscreen and serums
- Establishing dominance in the gentle actives segment
- Expanding into quick commerce and retail to improve accessibility
Brand Overview
Founded by Malini Adapureddy, Deconstruct offers skincare solutions suitable for all skin types, including sensitive skin. The brand emphasises beginner-friendly products, such as mattifying, gel-based sunscreens specifically formulated for India’s hot and humid climate. The company’s unique approach caters to the distinctive needs of Indian consumers, setting it apart in a market often influenced by global trends.
According to Adapureddy, the company has assisted over 2 crore beginners in initiating their skincare journey in even the most remote areas. She stated that this funding enables the brand to concentrate on developing highly effective yet gentle products.
Growth and Financial Performance
Deconstruct claims to have experienced a remarkable growth rate of 1,000% in FY25, achieving an annualised net revenue of Rs 200 crore. For the fiscal year ending in March 2024, the company recorded a 2.3 times increase in its operating revenue, rising to Rs 15.46 crore from Rs 6.67 crore in FY23. During this period, Deconstruct successfully reduced its losses by 33%, bringing them down to Rs 4.9 crore.
According to various sources on startup data intelligence, during the seed funding round, founder and CEO Malini Adapureddy held approximately 60% of the company, while Kalaari Capital owned 20.32%.