Kirubha Perumalsamy established Rollfi during the peak of the cryptocurrency market in 2021, aiming to assist companies with crypto payroll processing.
Following the downturn in the crypto market, Rollfi redefined its strategy to become an embedded payroll service provider. The company formed partnerships with financial services firms to deliver payroll and benefits solutions to their clients.
This strategic shift led to Rollfi’s acquisition by Priority Tech Ventures for an undisclosed sum. Priority Tech Ventures is part of the publicly listed payments and banking technology provider, Priority Technology Holdings. Prior to the acquisition, Rollfi had secured a total of $3.25 million in funding. Perumalsamy mentioned that the company was actively seeking funds when the acquisition opportunity arose.
The team recognised that their chances of success in the market would significantly increase by blending the agility and enthusiasm of a startup with the robust foundation provided by Priority.
The entire team is set to remain with Priority Tech Ventures post-transaction, continuing to operate as an independent entity under the Priority umbrella.