Samsung Galaxy S25 Ultra: Interactive AI-Driven Advertising

Samsung has unveiled a groundbreaking voice-led print advertisement for its flagship Galaxy S25 Ultra. This innovative campaign merges traditional media with state-of-the-art AI, delivering an unparalleled storytelling experience. Developed by Cheil India, this initiative demonstrates how the Galaxy AI features can enhance daily interactions, even in a familiar format: print.

A Revolutionary Experience in Print Media

By incorporating voice technology into a newspaper advertisement, Samsung not only highlights its product but also illustrates how artificial intelligence can animate a static medium. This bold strategy targets a generation that prioritises personalisation and interaction over passive consumption.

User Empowerment at the Core

At the heart of this experience is the control handed to users. Readers scan a QR code featured in the print ad with any smartphone, instantly entering a virtual environment directed by their own voice. There’s no need for tapping or typing; every spoken prompt influences the storyline, creating a unique experience for each individual.

Engaging AI-Powered Storytelling

The digital narrative introduces two friends along with an unexpected companion on a journey powered by AI, encompassing six pivotal moments, such as locating a lost puppy and stargazing while camping. Each user’s voice commands the narrative’s progression, ensuring every interaction is personalised and distinct.

Highlighting Galaxy S25 Ultra’s Advanced AI Capabilities

This voice-driven interaction showcases the Galaxy S25 Ultra’s advanced features in contextual intelligence, real-time assistance, and seamless AI integration. The design eliminates barriers, making engagement natural and intuitive.

Beyond Traditional Augmented Reality

Unlike common augmented reality experiences that depend on visual overlays, this campaign is fully voice-driven. It utilises the Galaxy S25 Ultra’s AI potentials, particularly its synergy with Google Gemini, to illustrate how AI fosters deeper, more adaptable user interactions.

Enhanced User Experience Through AI

The experience utilises both Galaxy AI and Google Gemini, where the Gemini Live feature facilitates two-way conversational engagement. Gemini not only perceives what users see via the phone’s camera but also responds contextually, making daily tasks such as travel planning or question-answering feel intuitive and fluid.

Optimised Photography with AI

Simultaneously, Galaxy AI amplifies the camera experience, delivering vibrant colours, intricate details, and exceptional low-light imaging. Whether capturing scenic landscapes or spontaneous moments, the device employs AI to automatically enhance every aspect of the frame.

A New Era for Print Media

Together, these AI functionalities allow the Galaxy S25 Ultra to be perceived not merely as a device but as a responsive, reliable assistant, eager to provide suggestions and help in real-time. This advertisement exemplifies how traditional media can transform through digital advancements. The user-led experience not only highlights the practical advantages of AI, such as smart search and intelligent photo assistance, but also marks a shift in content design where consumers take the reins.

Editorial Innovation in Legacy Media

By placing this interactive experience within a newspaper, Samsung connects conventional outlets with progressive technology, reinforcing the ongoing relevance of print in the modern age.

Following Previous Innovations

This campaign builds on Samsung’s earlier AR print activation that featured the Circle-to-Search functionality, which attracted significant attention last year. The new voice-centric format takes this innovation further, enabling a dynamic dialogue between the user and the content.

Immediate Engagement and Success

Launched in major national newspapers, the ad has already sparked thousands of interactions within hours of its debut. The success reveals the growing allure of technology-fuelled narratives, even within traditional media formats.

The Future of Innovation in Print

With this initiative, Samsung has demonstrated that innovation transcends screens and digital interfaces. It can permeate print media, revolutionised by AI, and presented in a manner that is personal, significant, and engaging.

Readers are encouraged to scan the QR code in the ad and embark on an AI-enhanced adventure with nothing but their voice. The Galaxy S25 Ultra is poised to respond.