Flipkart Acquires Minivet AI to Enhance E-commerce with Artificial Intelligence

Flipkart has made a strategic move by acquiring a majority stake in Minivet AI, a startup focused on generative artificial intelligence. The specifics of the financial transaction remain undisclosed. Founded in 2024, Minivet AI specialises in creating generative video and visual content solutions tailored for e-commerce platforms.

The primary aim of Minivet AI is to transform static product catalogues into dynamic visual and video content using artificial intelligence. Flipkart has indicated that this innovative technology will bolster product discovery and streamline content creation on its e-commerce platform. The startup’s offerings are designed to facilitate the large-scale generation of visual assets.

This acquisition occurs as e-commerce firms ramp up their utilisation of artificial intelligence to enhance catalogue management and customer interactions. Many platforms have adopted AI tools to elevate content quality and ensure consistency across extensive seller networks.

Flipkart has not provided insights into the timeline for integrating Minivet AI’s technology or the operational framework that will follow the acquisition. In September, Flipkart also took a majority stake in the digital entertainment and lifestyle platform Pinkvilla for an undisclosed amount.