ITC, a leading player in the FMCG sector, has successfully finalised the acquisition of Sproutlife Foods, the company behind the healthy food brand Yoga Bar. This follows ITC’s purchase of the remaining shareholding in the Bengaluru-based firm. According to the latest exchange filing, ITC has secured 13,445 equity shares of Sproutlife through a secondary transaction valued at approximately Rs 645 crore. This move has increased its ownership from around 47.5% to a complete 100%. Following this acquisition, Sproutlife is now a fully owned subsidiary of ITC, effective from September 28. The acquisition was executed entirely through cash payment. ITC stated that this move aligns with its strategy to enhance its future-ready food portfolio.
About Sproutlife and the Yoga Bar Brand
Sproutlife is engaged in the production and sale of food products under the Yoga Bar brand, which is recognised as a digital-first label. Yoga Bar boasts a strong presence across direct-to-consumer (D2C) and e-commerce platforms, in addition to a rapidly expanding presence in offline retail outlets. The firm has seen remarkable growth in recent years, with its revenue more than doubling to Rs 452 crore in FY26 from Rs 200 crore in FY25. For FY24, the turnover was reported at Rs 108 crore.
Background of ITC’s Investment in Sproutlife Foods
ITC initially invested in Sproutlife Foods, the parent company of Yoga Bar, in May 2023, acquiring a 39.42% stake for Rs 175 crore. This was part of a broader strategy disclosed in January of that year to acquire the company in phases. Following that initial investment, ITC gradually raised its stake to about 47.5% before securing the remaining 52.5% in the latest deal.
Market Trends in FMCG Acquisitions
This acquisition is part of a larger trend where traditional FMCG companies are seeking to broaden their presence within new-age and digital-first consumer brands. In addition to Yoga Bar, ITC confirmed a deal in February 2025 to acquire Prasuma, which manages frozen and ready-to-cook food brands Prasuma and Meatigo, with plans to achieve full ownership over three years. Similarly, HUL has enhanced its new-age product offerings through the acquisitions of Minimalist and health brand OZiva, while Marico has included brands like Cosmix in its D2C repertoire. Other companies, such as Emami and VLCC, have also made strides in acquiring brands within the digital-first consumer space.