Highlights
Origin Fresh Secures $1 Million in Pre-Seed Funding
Fresh produce brand Origin Fresh has successfully raised $1 million in a pre-seed funding round, led by Aeravti Ventures, with contributions from a group of Ultra High Net Worth Individuals (HNIs).
The funding will be directed towards enhancing the delivery network and developing innovative infrastructure, as stated in a recent press release from Origin Fresh.
About Origin Fresh
Co-founded in 2020 by Prashanth Vasan and Sidharth Raveendran, Origin Fresh provides farm-fresh, unprocessed produce directly to consumers’ doorsteps. By eliminating middlemen, the brand ensures competitive pricing and uncompromised quality.
Origin Fresh is dedicated to encouraging consumers to value freshness and quality over speed, promoting a more thoughtful approach to meal planning and healthy living.
Mission and Vision
Based in Bengaluru, the company aims to enhance culinary experiences and support overall well-being by delivering high-quality, farm-fresh produce. This initiative seeks to inspire a movement that celebrates the richness and nutrition that fresh produce offers, with a promise of delivery from farm to home within 12 hours.
Rapid Growth
According to Origin Fresh, the company has exceeded 5,000 orders within the first 40 days of its launch, with over 60% of customers placing repeat orders within two weeks. The brand has built a strong reputation for quality and freshness, focusing exclusively on fresh produce. It has successfully established a niche among health-conscious consumers, offering an extensive catalogue of over 250 items, including a variety of exotic options.